Advisors Trusted Advisor Announces New Media Services to Help Financial Advisors Stand Out

MEDFIELD, Mass., Sept. 6, 2011 /PRNewswire/ -- Advisors Trusted Advisor (ATA; http://www.AdvisorsTrustedAdvisor.com, a division of The Collaborative, http://www.The-Collaborative.com) announced today that it has introduced several new audio and video services that enable advisors and wealth managers to reach prospects and clients with these powerful media. The services include audio newsletters/commentary; video sales and marketing letters; audio/video interviews, firm or service overviews -- and other forms that leverage the latest communication tools. After editing and production, ATA recommends how to optimize them for Web search engines and social media.

"Having worked with advisors on marketing communications for many years, we've recently seen an explosion of interest in using New Media to stand out in a crowded market and communicate more effectively with this technology and the Internet. Audio and video options allow advisors to reach people they otherwise wouldn't -- and those who don't want to read a lot of text or don't have the time to read email or mail," said Mike Slemmer, Principal at ATA.

Bryn Torkelson, president of Matisse Capital Management, has used this approach and says, "ATA produced a video sales letter that is very effective for a sophisticated audience. Their copywriting for, and production of, the whole video let us complete this quickly and cost effectively." Another advisor, Mark Singer, President/Founder of Safe Harbor Retirement Planning, Inc., has also had good results: "ATA helped script, and then produced website video that allowed me to explain to prospects and clients what makes our firm truly different. Marketing in this form has opened eyes and ears that may not have otherwise heard our message. We've used the video in a variety of ways and have found it to be a great addition to our overall marketing communications plan."

More information about ATA's New Media Services and examples can be found at http://www.advisorstrustedadvisor.com/new-media.html or, email [email protected] or call 888-580-9473.

About Advisors Trusted Advisor

Advisors Trusted Advisor provides financial advisors and wealth managers with a one-stop practice management source for organizing, managing, and growing an investment advisory business. Advisors turn to ATA for expert training and consulting, and access to over twenty years of research, experience and information covering critical areas of practice management and growth.

Media Contact:
Janine Heidrick
The Collaborative
1-407-551-0578
[email protected]

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Advisors Trusted Advisor

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