Advisor Leonard Murphy Joins Virtual Incentives in Market Research Role

FISHKILL, N.Y., April 9, 2015 /PRNewswire/ -- Virtual Incentives is pleased to announce the addition of Leonard Murphy in an advisory role.

Over the past 15 years, Leonard "Lenny" Murphy has established himself as a leading member of the market research industry. A self-described "industry pundit" and consultant, Murphy has crafted a unique social media and blog presence in addition to his hands-on relationships with market research firms.

Virtual Incentives welcomes Murphy to the team. His experience in the field comes from a wide range of high-level roles, including CEO of full service agency Rockhopper Research and CEO of tech startup BrandScan360. Murphy has also worked in multiple consulting positions throughout the industry. Today, he acts as an advisor, consultant and Editor-in-Chief for the market research blog GreenBook Blog.

"Our goal is to develop better tools and resources for the market research industry," said Jonathan Price, CEO at Virtual Incentives. "We feel that our partnership with Lenny helps us maintain our continued commitment to this community and our leadership for survey incentives."

With the addition of Murphy, Virtual Incentives can continue to evolve market research incentives and rewards while developing more in-depth products and services for the industry.

Murphy commented that "Virtual Incentives has been a clear leader in creating innovative, flexible and efficient solutions for delivering awards across business needs, including research. As the industry begins to shift from transactional to long-term relationships with consumers, I believe they can play a vital role in supporting that vision. I'm very excited to be a part of bringing that to life!" 

For more information about Virtual Incentives, please visit www.virtualincentives.com. You can follow Murphy on Twitter @lennyism or visit www.greenbookblog.org.

About Virtual Incentives
Headquartered in Fishkill, New York with offices in Senoia, Georgia and Toronto, Canada, Virtual Incentives works directly with businesses to create custom gift cards, Virtual Visa or egift cards. Through Virtual Incentives, businesses have creative, engaging and speedy rewards and incentives options. In-house technology allows for instant delivery and total customization. For more information, please visit www.virtualincentives.com.

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SOURCE Virtual Incentives

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