Advertising Shifts from Impressions to Engagement

NEW YORK, May 19, 2011 /PRNewswire/ -- Marketers and advertisers are increasingly focusing on building engagement – rather than generating impressions – when planning promotional campaigns. However, delivering engagement on a larger scale poses many challenges. Today on Beyond PR we look more closely at this trend and consider the implications for all advertising, marketing and public relations professionals as more communicators target the social layer.  

Read the full story here: http://blog.prnewswire.com/2011/05/19/the-death-of-the-impression-scaling-true-engagement/

The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.  

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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