Advertising Firm Barker DZP Nominated For "Best Brand Initiative" B2B Marketing Award

NEW YORK, Aug. 22, 2013 /PRNewswire/ -- Barker DZP has been nominated for an international B2B Marketing Award in the category of "Best B2B Brand Initiative" for the agency's rebranding of PDI Healthcare, a global leader in infection prevention. The B2B Marketing Awards recognize excellence in the business-to-business marketing industry with previous winners including Barclays, Canon, Michelin and HP.

Over the past year, Barker DZP executed a rebranding of PDI Healthcare under the inspirational tagline "Be the Difference." The new identity positioned PDI as a leading brand in the fight against healthcare-associated infections, which contribute to nearly 100,000 deaths in the U.S. per year and are 100% preventable.  The campaign, which included a new corporate logo, advertising campaign and corporate website, www.bethedifference.com, better communicated the brand as a total solutions provider and partner in infection prevention, inspiring every person in the chain of healthcare to "Be the Difference" in getting patients home safely to their loved ones.

"PDI is more than a client for us – they're an inspiration for the whole agency. They've resolved to make a real difference in the world by leading the charge to fight preventable infections," said John Barker, President and Chief Idea Officer of Barker DZP. "We're proud of the work we do for all of our clients, but it's not every day that you get to save lives."

The B2B Marketing Awards, now in their ninth year, recognize advertising agencies around the world for their work in the business-to-business marketing industry. They are recognized as the most prestigious awards for the business-to-business marketing industry sector and celebrate the most innovative, creative and forward-thinking marketing campaigns of the year.

Winners of the 2013 B2B Marketing Awards will be announced at an awards gala on November 21, 2013 at the Honourable Artillery Company in London.

ABOUT BARKER DZP
Barker DZP (www.barkerdzp.com) is an award-winning full-service independent agency built from a core team of large-agency veterans who understand the new world of consumer engagement. Barker DZP delivers high-impact branding, interactive, print, broadcast and social media for clients such as P&G, Estee Lauder, PDI Healthcare, NYU, IDB Bank and others.

ABOUT PDI
PDI (www.bethedifference.com) helps reduce preventable infections, control healthcare costs, and ultimately help save lives by delivering a broad range of evidence-based, market leading environmental hygiene and patient care solutions. PDI's expertise in making a difference in the community and healthcare environments extends throughout the United States and worldwide.

Contact: Alexis Blais / 646-660-8642 / [email protected]

SOURCE Barker DZP

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