Advanstar Communications Chooses Rogers & Cowan for Licensing International Expo 2010

LOS ANGELES, Feb. 25 /PRNewswire/ -- Rogers & Cowan CEO, Tom Tardio, today announced that it has been selected by Advanstar Communications Inc., a leading worldwide media company, to manage public relations for the 2010 Licensing International Expo, the most established licensing event in the world.  Rogers & Cowan was selected for its expertise in media relations, strategic planning and social media.

Celebrating its 30th year, Licensing International Expo has become a global marketplace for leveraging brand and property equity for new licensed consumer products. The show's appeal brings together nearly 20,000 senior retail and manufacturing executives from more than 82 countries that look to Licensing International Expo to discover new brands and revenue generating opportunities within the $191 billion licensing industry. The 2010 show will take place June 8-10, 2010 at the Mandalay Bay Convention Center in Las Vegas.

Rogers & Cowan will help increase the profile of Licensing International Expo as it celebrates its second year moving venues from New York to Las Vegas.  The agency will also utilize social media tools to help media outlets cover all significant news being made as more than $1 billion of business annually is typically transacted on the show's floor.  Rogers & Cowan's Senior Vice President Wendy Zaas will lead the campaign from the agency's Los Angeles office.  

"We needed an agency partner that could help us leverage our new home in Las Vegas and draw new vertical industries to this year's show," said Liz Crawford, show director, Advanstar Communications.  "The Rogers & Cowan team was able to demonstrate a grasp of the licensing and the tradeshow industry and displayed creative ideas with sound social and traditional media tactics for this year's show."

"The agency is thrilled to be partnered with the Advanstar Communication marketing team to provide an integral role in the creation and implementation of a strategic media relations campaign," said Tom Tardio, CEO, Rogers & Cowan.  "We will leverage our extensive resources in traditional and social media for the most important licensing event of 2010."  

About Rogers & Cowan

Rogers & Cowan is the world's leading entertainment public relations and marketing agency with offices in Los Angeles, New York and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, videogame publishers and distributors and digital media companies. Rogers & Cowan also creates integrated marketing solutions for consumer and technology brands seeking to build a connection with consumers through entertainment and lifestyle influences.  Find out more at www.rogersandcowan.com.  Rogers & Cowan is a unit of the Interpublic Group of Companies.

SOURCE Rogers & Cowan