Adspace Tapped by Fox for Full Court Press on Midseason Shows

NEW YORK, Feb. 13, 2012 /PRNewswire/ -- Fox Broadcasting Company chose Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country, to creatively display and promote their midseason tune-in campaigns for nine series including Alcatraz, House, Glee, New Girl, Raising Hope, American Idol, Touch, The Finder and Napoleon Dynamite. The effort consisted of more than 1,000 ad iterations with 18 DMA specific tags and up to seven date and time tune-ins per DMA, all handled seamlessly by Adspace Networks.

(Photo: http://photos.prnewswire.com/prnh/20120213/NY51684 )

Because Adspace is a digital medium, a database can be used to automatically populate the commercials with key programming information. Small, but important changes, such as local air time information or schedule changes for a show can be stored in the databases which are maintained and monitored by Adspace.

"Normally a client would need to create video files for each version of advertisement. For example, if Glee is playing in Los Angeles and New York City, each DMA would require a video file for the specific date and run times," said Bill Ketcham, executive vice president and CMO, Adspace Networks.

"However our "dynamic template" solution allows the client to design only one video file for each show, and the ad automatically populates the correct programming information when it runs.  This reduces the creative workload of our television clients, and makes it easier to take advantage of our 32 million unique visitors each month."

The Fox campaign ran on the Adspace Digital Mall Network from December 19th through January 29th.

About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout  137 Class A malls across the United States, the network consists of 1,836, eight and nine-foot-tall plasma screens called "Smart Screens." The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches 126 million affluent consumers (source: Scarborough) each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning video advertising industry.

CONTACTS: Anne Donohoe / Brittany Fraser
KCSA Strategic Communications
212.896.1261 / 212.896.1251
[email protected] / [email protected]

SOURCE Adspace Networks, Inc.

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