AdSafe Media Appoints Michael Iantosca as Chief Revenue Officer

NEW YORK, Jan. 17, 2012 /PRNewswire/ -- AdSafe Media, the leading provider of, online brand protection, ad engagement metrics, and predictive data for RTB, today announced Michael Iantosca has joined the company as Chief Revenue Officer (CRO). Iantosca, who brings over 12 years of experience in the technology and data driven marketing industries, will be responsible for driving continued growth in the U.S. and UK as well as developing AdSafe Media's business across key international markets.

(Photo:  http://photos.prnewswire.com/prnh/20120117/NY36876A )

"The breadth and depth of Michael's experience in working with technology companies, publishers, advertisers and agencies, coupled with his international expertise make him the ideal candidate to lead our U.S. and global expansion. I'm thrilled to have him on board and look forward to working with him to grow our business," said Scott Knoll, CEO, AdSafe Media.

Prior to AdSafe, Iantosca served as the Vice President of Ad Sales for VEVO, where he led the company's East and Midwest revenue producing operations. Previously, he was Vice President, MTV Digital Sales, at MTV Networks, managing all aspects of digital sales for MTV.com, MTVU college sites and related vertical networks. Iantosca spent the first half of his career at Microsoft Digital Advertising Solutions where he served in a variety of roles including search, international and domestic media sales. Iantosca holds a B.S. in Business from Pepperdine University and an MBA in Finance from Fordham University.

AdSafe is quickly growing its services globally in a landscape that is rich in new media and innovation," said Iantosca.  "What excites me about working at AdSafe is the great potential the company has in a very crowded space. AdSafe is focused on providing the best-in-breed solutions to support both the brand protection and ad engagement needs of the digital advertising community.  The potential for the business is enormous - my task is to ensure we deliver on this opportunity globally."

About AdSafe Media:

AdSafe Media is the digital advertising industry's recognized leader in brand protection, ad verification and campaign performance data. Its Content Rating System is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level. Utilizing these ratings, AdSafe's Firewall protects advertiser's brands from appearing on pages that do not conform to brand guidelines. AdSafe's suite of Brand, Network and Platform solutions enable real-time, actionable campaign control and optimization for brands, agencies, networks, exchanges and trading platforms. AdSafe's products work across the digital environment, driving increased performance and profits for its partners on both the buy and sell side. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit: www.adsafemedia.com.

Contact: Harrison Wise, +1-212-777- 3235, [email protected]

SOURCE AdSafe Media