AdSafe Makes Available TRUSTe TRUSTed Ad Platform

NEW YORK, Oct. 4 /PRNewswire/ -- AdSafe Media, the rating standard of online media, today announced a partnership with TRUSTe, the leading privacy trustmark and provider of privacy solutions, to distribute the company's TRUSTed Ads platform. AdSafe's integration with TRUSTe allows clients who wish to utilize the new platform to be compliant with the industry recommended self-regulatory principles for online behavioral advertising (OBA) as well as FTC guidelines.

Under the terms of the partnership, AdSafe will offer TRUSTed Ads through a simple one-click activation, allowing seamless utilization of the new compliance platform. This partnership continues AdSafe's practice of enabling industry best practices across the online advertising ecosystem.

"As a company, we are committed to increasing collaboration between all industry parties and facilitating the open dissemination of information. Partnering with TRUSTe, a leader in privacy security, allows us to continue to drive our mission forward," commented Kent Wakeford, President and Co-Founder of AdSafe.

TRUSTe's new TRUSTed Ads platform provides agencies, advertisers, networks and publishers with the ability to insert the industry sanctioned Advertising Option Icon within an ad or on a page. The icon is clickable to an easy-to-understand notice on OBA practices and links to an intuitive preference interface where consumers can make comprehensive choices regarding online behavioral advertising.

"AdSafe is a leader in providing standardized, reliable content information to all members of online adverting industry. We are excited to leverage AdSafe's position in the ecosystem to help equip the industry with new responsibility and data tools through our TRUSTed Ads platform," commented Chris Babel, CEO of TRUSTe.

About AdSafe Media

AdSafe Media is the rating standard of online media. AdSafe uses proprietary algorithmic modeling and human verification to rate the brand safety of content on commercially supported web pages via the AdSafe Content Rating System. AdSafe's Brand Safety Firewall enables Brands, Agencies and Ad-networks to prevent advertising from appearing on publisher web pages that do not conform to brand guidelines. AdSafe's Content Monitoring Platform enables Ad-Networks and Publishers to identify and segment problematic site content, increasing monetization of display inventory. AdSafe is headquartered in New York, NY with operations in San Francisco, CA and London, England. For more information visit www.AdSafeMedia.com.

SOURCE AdSafe Media