Adrienne Down Coulson joins Sequentia Environics as President

TORONTO, March 31 /PRNewswire/ - Sequentia Environics is pleased to announce that as of April 6, Adrienne Down Coulson will join the company as president. An established and respected executive in the Canadian digital marketing industry, Down Coulson will be responsible for leading the company's expansion into new markets, refining its content, community and digital marketing analytics practices, and driving ongoing development of intellectual property and software offerings.

"Adrienne is recognized in the digital marketing industry as a leader who strengthens operations, drives delivery of new services, and has a proven ability to take organizations to their next level," said Jen Evans, founder and chief strategist, Sequentia Environics. "Her deep background in digital marketing, lead generation and communities, combined with an unwavering dedication to delivering results, are exactly what Sequentia Environics needs to capitalize on our current and emerging market opportunities. Tapping into Adrienne's business expertise was an easy decision to make."

Adrienne brings more than 15 years of digital marketing and business leadership to Sequentia Environics. Most recently, she was President of Yield Digital (formerly Devtopia Digital) for four years and during this time she led digital marketing operations while doubling the web development business in her first year alone. Prior to this, Adrienne was Vice President Operations at MacLaren MRM for four years, and previously held senior client service positions with Yesmail and Netcentives in California as well as digital marketing positions with Sympatico and Harlequin Enterprises in Toronto.

In her new role, Adrienne will lead Sequentia's Canadian expansion, build a platform of sustainable growth into additional markets, and further develop Sequentia's nascent, piloted-and-proven content and community business models to help clients better communicate with customers in the evolving sphere of digital communications. Jen Evans will move into the CEO/chief strategist role to continue to develop innovative social marketing and online lead generation services.

"There's a real sense of excitement stirring throughout the company," said Adrienne Down Coulson. "Sequentia approaches the social landscape in a different way from most, and the benefits are clearly exhibited in our results and our client roster. We have an unparalleled team of company veterans combined with some exceptional recent additions, an innovative service offering, and the benefits of close relationships with the Environics Group of companies and other partners. Our company roadmap is heavily influenced by client input and feedback, and 2010 is looking like a breakout year for Sequentia Environics."

About Sequentia Environics

Founded in 2002, Sequentia Environics is an award-winning digital communications firm that focuses on the online relationship between companies and their customers. Part of the Environics Group of companies with almost 250 combined staff in the United States and Canada, Sequentia bridges customer-focused content with online search and social visibility strategies helping over 40 leading Canadian and US-based companies establish their social and community strategy, generate business results, and measure their success online.

SOURCE Sequentia Environics