Adrian Peterson Reveals Titanium Strength In "Man Vs. Machine" Video
Minnesota Vikings Running Back Goes Head-to-Head with Vehicle Powered by Castrol® EDGE® with Titanium Fluid Strength Technology™
WAYNE, N.J., Sept. 11, 2014 /PRNewswire/ -- Castrol® EDGE®, the official motor oil sponsor of the NFL, today launched "Man vs. Machine," a thrilling video showcasing Castrol Brand Ambassador Adrian Peterson's strength, speed and agility, highlighting the qualities the Minnesota Vikings running back shares with Castrol EDGE with Fluid Titanium.
The full video, which can be viewed at DrivenStronger.com, features the 2012 NFL MVP award winner competing against a car fuelled by Castrol EDGE with Fluid Titanium in a series of challenges designed to test the limits of the athlete and vehicle's strengths.
Castrol EDGE is Castrol's strongest oil ever, engineered with Fluid Titanium Technology™ to fight the high pressure demands of the latest car engines. Technology experts at Castrol developed unique molecules containing titanium which double the strength of the film oil, preventing it from breaking down and reducing friction to maximize engine performance.
"Castrol EDGE is engineered with Titanium Fluid Strength Technology™, allowing vehicles to deliver maximum performance on the road—just like Adrian Peterson delivers every week on the field," said Carolyn Eckert, Director of Integrated Marketing for Castrol. "Adrian truly defines what it means to be "Driven Stronger," so we're thrilled to see him showcase his skills in 'Man vs. Machine.'"
The "Man vs. Machine" video kicks off an exciting new campaign for Castrol EDGE. In addition, this fall, Castrol and Peterson will launch a series of "Titanium Challenges," which will give football fans the opportunity for a chance to win 2015 NFL season tickets via Castrol's social media channels using #TitaniumStrong. For more information on "Titanium Challenges," visit DrivenStronger.com for additional details.*
About Castrol
Castrol is a world leading manufacturer, distributor and marketer of premium lubricating oils, greases and related services to automotive, industrial, marine, oil exploration and production with customers across the world. The company is headquartered in the UK and operates directly in over 40 countries, employing approximately 7,000 staff worldwide. Castrol's US office is located in Wayne, NJ. To find out more about Castrol products and programs, please call 1–888–CASTROL, log on to www.castrol.com/us or visit us on Facebook at www.facebook.com/CastrolUSA.
*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN NOR WILL A PURCHASE IMPROVE ONES CHANCES OF WINNING. Open to persons who are at least 18 years of age at the time of entry and a legal resident of the 50 United States, the District of Columbia and Puerto Rico. For Official Rules, all details, terms and conditions including how to enter without purchase, go to Facebook.com/CastrolUSA. Sweepstakes begins on September 3, 2014 and ends on December 29, 2014. Sponsor: Burmah Castrol Holdings, Inc. The NFL Entities (as defined in the Official Rules) have not offered or sponsored this sweepstakes in any way.
Media Contact:
Sophia Pogoff
212.880.5214
[email protected]
SOURCE Castrol
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