AdKash Reaches Over 62,000 Downloads In Beta Phase

DUBLIN, May 9, 2013 /PRNewswire/ -- World Assurance Group, Inc. (www.worldassurancegroup.com) (Pinksheets: WDAS), today announces that its wholly owned subsidiary, CellAd Inc. has seen its AdKash user community already reach 62,000 users in its beta launch.

When formally launched, AdKash will pay users of the Smartphone application for each advert displayed. This is the first app of its kind to directly reward the recipient for receiving adverts directly to their mobile devices. By simply downloading the AdKash Android smartphone app from the Google Play store or at www.celladd.com, users will unlock a unique new way to make money from their mobile devices.

Gartner predicts that this year, worldwide mobile ads will collectively bring in $11.4 billion in revenues, a rise of 18.75% on 2012's $9.6 billion. In addition, a study by the largest independent mobile advertising network, InMobi found that 59% of global mobile web users are now as comfortable with mobile advertising as they are with TV or online advertising.

Mr. Sean McVeigh, CEO of CellAd, said, "We believe we have unleashed a killer app that is acceptable to users and also answers the industry question on how to make mobile advertising work for all. Clearly, we have hit a nerve and are creating some excitement with users as the current download numbers show. We expect to see significant growth in downloads as word spreads among the WGN users and the public at large, particularly when we start to pay out on the money earned by users."

About World Assurance Group

World Assurance Group, Inc. is a holding company that currently operates through two wholly owned subsidiaries: CellAd Inc., a digital media company based in Ireland operating in the global mobile advertising industry and ANAV Holdings Corporation, a development stage real estate investment company in the United States. CellAd Inc. has developed, along with its partners, a revolutionary new cloud based advertising platform that allows advertisers and brands to deliver high definition, full screen adverts, coupons and click-through offers to subscribers via its smartphone application. Once installed, every time the subscriber receives an inbound call or text message CellAd will pay the subscriber a fee in the form of cash or other agreed medium. Additional information may be found at www.worldassurancegroup.com

This press release contains forward-looking statements. Words such as "expects", ``intends'', ``believes'', and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

SOURCE World Assurance Group, Inc.

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