Adiant Leads in Digital Content-style Advertising, Surpasses 430 million Monthly Unique Users

NEW YORK, May 29, 2014 /PRNewswire/ -- Adiant, the largest content-style advertising platform on the web and owner of Adblade and IndustryBrains, today announced a new milestone that provides clients with greater native advertising campaign reach and efficiency. Calculated by Quantcast, a leading third party audience measurement organization, Adiant's combined advertising network reach has surpassed 318 million North American and 430 million global unique users monthly.

Reaching this 430 million global unique user milestone provides advertisers with unmatched audience access across Adiant's advertising network. Only Adiant is delivering this size scale, through its advertising platform across in-content placement. To fully leverage this benefit, Adiant has expanded the functionality of its advertising platform to allow global advertisers greater geographical targeting options.

Adiant's massive reach is powered by its premium publisher network, which provides advertisers with great efficiency. Having a large network provides advertisers with the flexibility to execute a campaign regardless of planning goals including variations in audience, length of campaign, cost, and reach.

Reflecting on the milestone, CEO Ash Nashed commented, "We are thrilled to have reached this milestone and excited by the value it delivers to our clients. Adiant's dedication to delivering exactly what advertisers and publishers want and need is how we all succeed. Our commitment goes beyond building a great ad platform, we also hold ourselves to a strict standard of transparency. Our results speak for us and have made Adiant the industry's leading content-style advertising platform."

Adiant's content-style ad units contain individual offers and articles comprised of image and text selected by the advertiser. Native ad unit containers are most often placed within the primary content well of the publisher's website and can include multiple offers. Ad units across Adblade and IndustryBrains are always clearly marked as "Advertising" or "Sponsored links".

Adiant's network of premium publishers includes over 1,000 of the web's finest local and national branded digital properties including McClatchy Newspapers, Digital First Media, Journal Register, Worldnow, Lee Enterprises, ABC News, Hearst, NASDAQ, Bloomberg, Morningstar, Bizjournals and hundreds more. In-content placements, premium distribution, and eliminating fraud are at the core of Adiant's operations and technology. These reasons are why Adiant has received the highest brand safety ranking of any network from Integral Ad Science (formerly Adsafe Media) three years running. 

About Adiant

Adiant is a digital media technology company whose mission is to deliver the most innovative advertising solutions to quality publishers and advertisers. Our brands have been engineered from the ground up to offer both immediate and long-term sustained value with a high level of customer service. For more information visit http://www.adiant.com.

SOURCE Adiant

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