Adform: New Rich Media Format Increases Click Rates Fivefold and Boosts Interaction

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Adform

Jun 01, 2011, 02:00 ET

COPENHAGEN, June 1, 2011 /PRNewswire/ -- With AdPages from the digital marketing company Adform, it is now truly possible to merge traditional print media and online advertising. For example, a PDF catalogue can be easily and quickly uploaded online and used as an interactive rich media banner ad.

The pages turn automatically by interacting with the banner and a single click displays the contents of the PDF file in full screen format. Functions and examples of banners can be seen here: http://www.adform.com/site/creative-showcase/adpages-banners/

The new rich media format was developed by Adform in cooperation with the digital publishing company Issuu, and has already demonstrated great impact. Compared to normal banner ads, the documented click rate is up to five times higher and remarkably high interaction rates have been registered. These results have led international companies including Coca-Cola, Deichmann, Kraft Foods and Grazia (Bauer Media) to use AdPages.

"AdPages is a quick way of distributing catalogues to new customers. Users have proven to spend a long time reading them and many have then signed up to receive more catalogues via e-mail," says Fredrik Jerneke, online manager at the Swedish builders merchant, Rusta.

By using AdPages instead of normal banners, Rusta achieved 50% more newsletter subscribers. More than just the click rates and subsequent results are impressive - interaction rates have also proved high. Up to 61% of users who read the rich media format in full screen spend more than one minute doing so - an unprecedented high level compared to traditional online advertising.

"The click rates have been surprisingly high but equally as important, we have managed to increase user engagement with the brands that use AdPages. The interaction rates show a trend towards more loyal customers and we know that users spend more time on these companies' websites after having read a catalogue or magazine in full screen," says Lars Anthonisen, Marketing Director at Adform.

AdPages supports 12 common file formats, including PDF and Word, and is already found on Adform's online platform of the same name. A detailed description of the product can be found here: http://www.adform.com/site/business-center/

About Adform

Adform is a leading supplier of products and services within digital marketing. The company was founded in 2002 and today has offices in London, Hamburg, Stockholm, Oslo, Milan, Wroclaw, Vilnius, Prague, Madrid and Copenhagen. Visit http://www.adform.com for more information.

Photos and company logo can be downloaded here: http://www.adform.com/site/press-center

    Lars M. B. Anthonisen
    Marketing Director
    Email:  [email protected]
    Phone: +45-3535-7100

SOURCE Adform

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