Adenyo appoints Executive Vice President and General Manager of Enterprise Business and Indirect Channels

Mobile marketing software company promotes Alec Andronikov and welcomes Steve Eros to lead lines of business

TORONTO and NEW YORK, Sept. 15 /PRNewswire/ - Adenyo, an international mobile marketing software company, announced today the promotion of Alec Andronikov as its Executive Vice President and General Manager, Enterprise Business and the appointment of Steve Eros as its Executive Vice President and General Manager, Indirect Channels.

Alec Andronikov moves from his current role as Vice President of Partnerships & Alliances to Executive Vice President and General Manager, Enterprise Business to lead the company's North American enterprise business. Former co-founder and CEO of MoVoxx, a mobile ad network company recently acquired by Adenyo, Alec has over ten years of wireless and digital media, and business development experience. Prior to MoVoxx, he founded inFreeDA, a free 411 advertiser-sponsored directory assistance service acquired by AT&T in October 2006. He also has a background in investment banking at JPMorgan in the media and telecommunications leveraged finance group.

Steve Eros joins Adenyo as Executive Vice President and General Manager, Indirect Channels to lead the company's global indirect line of business with mobile operators, original equipment manufacturers and value added resellers. A sixteen year veteran in the wireless industry, Steve has held several positions in product management, sales and marketing most recently as Director of Product Management in the Mobile Communications Group at Microsoft Corporation. Prior to that role he was Director of Partner Engagement responsible for managing the global Windows Phone partner ecosystem with marketing and sales programs. He spent seven years at Research In Motion, concluding his tenure as the Director of Product Management responsible for handsets, and five years at TMI Communications, delivering wireless data services and creating wireless solutions with industry partners.

"Alec's continued vision, leadership and commitment is key to growing Adenyo's enterprise business, while Steve's deep understanding of global carriers and mobile operators will strengthen the delivery of Adenyo's solution set to these partners," said Tyler Nelson, Chief Executive Officer of Adenyo. "We look forward to welcoming these two business leaders into their new roles at Adenyo."

About Adenyo

With operations in North America and Europe and more than 130 employees, Adenyo provides mobile marketing software solutions that simplify delivery of highly targeted, interactive and engaging mobile content and maximize customer retention and brand awareness. The portfolio of services includes Predictive Analytics, Mobile Websites & Applications, Mobile Messaging Campaigns, and Mobile Advertising, enabling businesses to capitalize on the unique opportunities only mobile can deliver. A pioneer in the mobile space since inception in 2005, Adenyo has delivered thousands of successful campaigns and is the trusted partner of the world's leading agencies, enterprises and communications providers. For more information, please visit: www.adenyo.com.

SOURCE Adenyo

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