ADDY® Awards Recognize Dominican Republic's 'Has It' Campaign

DOMINICAN REPUBLIC, April 4, 2014 /PRNewswire/ -- The Dominican Republic Ministry of Tourism and its U.S and Hispanic marketing agency, BVKMeka, are thrilled to announce that they received four Silver ADDY® Awards at the Miami Chapter of the American Advertising Federation's (AAF) annual ADDY® Awards.

"Our 2013 / 2014 'Has It' campaign strategically highlights our popular tourism destinations of Puerto Plata, La Romana, Samana, Santo Domingo and Punta Cana," said Magaly Toribio, Marketing Advisor for the Dominican Republic Ministry of Tourism. "We consistently seek innovative ways to promote the country through advertising and always consider what our travelers look for in a vacation destination. We are extremely honored to have our efforts recognized by such a well-respected organization."

The campaign strategy of "Has It" depicts the personality of each region through stunning visuals and inspiring music, specifically emphasizing that each region is a destination unto itself. Each region's "it factor" contributes to the allure of Dominican Republic – a country where tourists can truly have it all.

The Dominican Republic Has It / Lo Tiene Todo Campaign received the below awards:

• Silver ADDY® Integrated Campaign / Cross Platform – Has It Campaign (TV, Print, Transit)
• Silver ADDY® Television (TV Campaign) – Lo Tiene Todo
• Silver ADDY® Outdoor (Mass Transit) – Samana Has It
• Silver ADDY® Print (Consumer and Trade Spread Ads) – Lo Tiene Todo

Elements of the campaign included broadcast, print, outdoor, collateral and transit ads for each of the five key regions. The campaign can be viewed online at Dominican Republic's YouTube channel, Go Dominican Republic, and more information can be found at www.GoDominicanRepublic.com.

The prestigious ADDY® Awards are the industry's largest and most representative accolades. The three-tier ADDY® program recognizes achievement on local, district and national levels with entries being judged by industry professionals.

About Dominican Republic
Dominican Republic's first tourist was Christopher Columbus in 1492. Rich in history, Dominican Republic has developed into a diverse destination offering both Dominican and European flavors to approximately five million global visitors in 2013. Named #1 Golf Destination in Caribbean & Latin America by the International Association of Golf Tour Operators, Dominican Republic boasts 28 designer golf courses, upscale resorts, pristine nature and sophisticated cities and quaint villages filled with warm Dominican people.  Dominican Republic features the best beaches, fascinating history and culture, and is a chosen escape for celebrities, couples and families alike.  Visit Dominican Republic Ministry of Tourism's official website at: www.GoDominicanRepublic.com.

CONTACT:
BVK Public Relations for DR Ministry of Tourism
Annie Holschuh: (414) 247-2140/[email protected]

SOURCE Dominican Republic Ministry of Tourism

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