Adding Enthusiasm to Public Relations and Marketing Content

NEW YORK, Aug. 16, 2011 /PRNewswire/ -- With the plethora of social media networks and digital PR tactics available today, it's easy to overlook the powerful effect enthusiasm has in online public relations campaigns. The facts are clear, however – audiences share authentic, enthusiastic content readily, and search engines are noticing.  Today on the Beyond PR blog we discuss ways to ensure your organization is represented by enthusiastic voices, and how search engines are ranking this type of content.

Read the full story here: http://blog.prnewswire.com/2011/08/16/building-enthusiasm-seo-a-worthy-and-measurable-outcome-for-pr/

The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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