Adconion Founder Tyler Moebius Launches FASTG8

New digital media platform drives direct online sales for active lifestyle brands.

News provided by

Dec 17, 2014, 07:00 ET

CARBONDALE, Colo., Dec. 17, 2014 /PRNewswire/ -- Just months after finalizing the sale of Adconion Direct to Amobee for $235 million, the company's founder and former CEO, Tyler Moebius, announces his newest venture, FASTG8. FASTG8 (pronounced fast-gate) is a cloud-based, data-marketing platform built to address the specific needs of today's online retailers.

"Direct to consumer sales are becoming more and more important to brands as consumers continue to embrace online shopping and become more connected to brands through social media," states Moebius. "With over 45 million educated and affluent active lifestyle consumers in the U.S., FASTG8 provides advanced data management and programmatic media tools to allow brands to reach their customers online, drive e-commerce, capture rich consumer insights and build brand awareness."

Online shopping's growing influence has never been more apparent. "Ecommerce plays an especially prominent role during the holiday season. This year, eMarketer estimates that 8.4% of retail sales will be digital, compared with 6.5% for 2014 in total," according to eMarketer's Holiday Shopping Preview. "Driven by mobile commerce and greater consumer confidence for shopping online, ecommerce continues to pull retail sales forward."

Through FastG8's innovative data dashboard, dubbed "FASTDASH," brands can integrate all of their first-party and third party-data onto a single data management platform, which they own and operate. They are then able to use the FASTDASH to create custom audience segments and profiles that can then be targeted through the FASTG8 Demand Side Platform (DSP). This level of date integration enables marketing teams to efficiently reach their most desirable consumers, when they're most likely to purchase online, on any device.

Since its beta launch in August, FASTG8 has worked with over a dozen brands on digital campaigns, delivering conversions and providing data-driven business insights. Stio, a Jackson, Wyo. based mountain apparel brand, is one of FASTG8's first success stories.

"FASTG8 has been an instrumental partner for Stio, enabling us to quickly elevate and evolve our digital advertising presence," says Noah Waterhouse, Marketing Director at Stio. "Our current digital campaign is providing conversion and lift across all channels and the FASTDASH drives actionable insights that influence our marketing strategy. We're now able to understand why a tactic is performing, which is even more valuable than knowing how."

"Based on my prior experience, successful brands are able to drive at least 25 percent of their total sales to their own online stores," adds Moebius. "Our mission is to make this benchmark the new standard for the outdoor and active lifestyle industries."

Logo - http://photos.prnewswire.com/prnh/20141216/164789LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/adconion-founder-tyler-moebius-launches-fastg8-300010882.html

SOURCE FASTG8