ADBOWL® Lets You Pick Best Ad During Big Game
A critical year for advertisers will be reflected in ADBOWL® voting results.
iPhone App makes voting on first-ever real-time site for tracking ad popularity easier than ever.
ALBUQUERQUE, N.M., Jan. 28, 2011 /PRNewswire/ -- While Pittsburgh and Green Bay battle it out in Dallas, consumers across the country will weigh in on the brands battling for top position in the annual ADBOWL®, picking the game's advertising winner.
ADBOWL®, first launched in 2001 by McKee Wallwork Cleveland (MWC), is the original real-time website that tracks what consumers think of the multimillion-dollar ads that air during the year's biggest television event. Viewers vote online, or on their iPhone, letting advertisers know if they produced a "touchdown" or a "fumble." Results are announced just after midnight.
"This is the only broadcast when people tune in for the ads," said Steve McKee, MWC president and author of When Growth Stalls: How It Happens, Why You're Stuck & What to Do About It (Jossey-Bass, 2009). "Many brands make a huge investment in an effort to guarantee that their ads make the right connection to this captive – and captivated – crowd."
"Since ADBOWL® first launched, we've watched the fascination with high stakes advertising take hold of the nation and not let go," says McKee. "Adding the iPhone app to the mix makes it easier than ever for people to vote."
On February 6th, viewers can visit www.ADBOWL.com or use the free ADBOWL® app and rate commercials on a scale between one and five. A complete listing of the results, including a breakdown of winners as selected by gender and age groups, will be posted between midnight and 1 a.m. EST on February 7th.
ADBOWL® registration is now open. ADBOWL® is also on Facebook and Twitter.
Steve McKee, Bart Cleveland and others at MWC are available for interviews and commentary before, during and after the big game.
About MWC
McKee Wallwork Cleveland is an integrated marketing firm that specializes in working with stuck, stalled or stale brands. Founded in 1997, the agency earned a spot on the 2002 Inc. 500 list of the fastest-growing private companies in the nation, is a two-time EFFIE Award winner and in 2009 was recognized by Advertising Age as one of ten top small agencies in America. www.McKeeWallworkCleveland.com
ADBOWL is a registered trademark of McKee Wallwork Cleveland, LLC
SOURCE McKee Wallwork Cleveland
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