ADAR IT Hires James Michelson as CMO

CHICAGO, June 1, 2015 /PRNewswire/ -- ADAR IT and MK Capital are proud to announce that James Michelson has joined the firm as Chief Marketing Officer in a newly created position that reflects the firm's aggressive growth with funding from MK Capital.

James joins the firm with extensive business to business marketing and sales experience in the technology service sector.  He has experienced several successful start-up exits and has a proven track record of providing explosive growth from both a marketing and sales perspective.

James has extensive hands on experience in the creation and execution of advanced one to one (1:1) integrated digital campaigns in multiple channels in a wide variety of verticals for direct sales, customer acquisition, and retention. He has sold, developed and executed industry recognized cross media marketing strategies for such firms as AAA, United Health Care, Caterpillar, Hewlett-Packard, Marriott, Hartford Insurance, California Closets, and many more. He is a sought after sales and marketing consultant and frequent speaker at conferences, trade shows, and peer groups in a wide variety of industries on sales, marketing, and digital media topics.

James is also the author of Cross Media Marketing 101: The concise guide to surviving in the C-suite from Schooner Press which is the definitive work on cross media marketing.  This book helps senior executives better understand the modern marketing landscape.  The engaging and actually fun to read chapters review how traditional media and sales processes can work effectively in tandem with the web.  It is a must read for any business leader, in any industry.

About ADAR IT

ADAR Inc. provides comprehensive IT support that covers hardware, software, security and 24/7 technical support for small and medium sized businesses for a fixed monthly cost that allows businesses to have reliable service at predictable cost.  Supporting any software on any device anywhere in the world, ADAR IT reduces risk for both service and cost for any industry.  The experience is identical regardless of user location or device - log off in one spot and resume work seamlessly in another.  Learn more at https://www.youtube.com/embed/YIIBOfSeBAs?rel=0&modestbranding=1

About MK Capital

MK Capital is an established venture capital firm with offices in Chicago and Los Angeles.  They offer multi-stage growth equity and venture capital to companies in cloud Infrastructure, digital media, software, and education technology.

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SOURCE ADAR IT