Adaptive Medias, Inc. Appoints Digital Media & Finance Executive Mark Lambert to Board of Directors

IRVINE, Calif., Oct. 2, 2014 /PRNewswire/ -- Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today that Mark Lambert has joined the company as a member of its Board of Directors. Lambert will lead the Company's newly-formed Audit Committee and provide leadership and guidance in corporate strategy. His financial background and experience in digital media, as Adaptive continues to build world-class solutions that sit at the intersection of video content, technology and advertising, is a major addition to the company.

Lambert is currently the CFO for ClearSlide, Inc., a cloud-based sales productivity solution designed specifically for professionals that sell over the phone, through email or face-to-face. Prior to ClearSlide, he was the CFO for Blurb, an independent publishing platform that enables anyone to make, share or sell a bookstore-quality book in printed and digital formats. Previously, Lambert was the CFO for Connexus Corporation, a top-10 advertising network, which did business as Traffic Marketplace and was later sold to Epic Media Group. Earlier in his career, he held various financial management and corporate development positions for Yahoo! Inc., Gap, Inc., 3com, and Tellme Networks, which was later acquired by Microsoft. Lambert received his MBA in Finance from the University of Notre Dame's Mendoza College of Business and earned his BA as a double major in Economics and English from the University of Colorado (Boulder).

"Mark's credentials in Finance, specifically within the technology and advertising sectors over the last 15 years, speak volumes," said Adaptive Media CEO Qayed Shareef. "I am excited to have someone with his experience on our Board serving an important role as Chairman of the Audit Committee while providing sound strategic guidance to us. Mark will be a tremendous asset for us as we continue to grow by leveraging our competitive advantages in digital content syndication and monetization through our platform, proprietary technology, new products and partnerships."

Adaptive Media is positioned competitively within the fastest-growing sectors of the digital marketplace. According to market research firm eMarketer, the worldwide digital advertising market is expected to grow to $173 billion by 2017. Adaptive Media sees major opportunities in areas of online display, mobile and video channels as cross screen ad targeting becomes essential for marketers. The Company's ability to help publishers and content producers monetize these growing ad spends, particularly in mobile and video, is where the greatest financial opportunities continue to be for them.

"Qayed and his team should be proud of the growth they have achieved in a relatively short period since taking over the company," said Lambert. "The market opportunity is sizable, and Adaptive is establishing strong competitive advantages in content syndication and monetization. I'm happy to provide my expertise and oversight at this exciting time as they continue to execute on their strategic plans."

For more information about Adaptive Media, please visit http://www.adaptivem.com.

ABOUT ADAPTIVE MEDIA

Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.

Safe Harbor Statement:

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Adaptive Media Investor Contact:
Casey Stegman
Stonegate, Inc.
Phone: (972) 850-2001
Email: [email protected]

SOURCE Adaptive Medias, Inc.

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED