Adams(R) Peanut Butter Launches Cause a Stir Essay Contest

Natural peanut butter brand encourages consumers to get creative about helping the environment

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Jan 19, 2010, 03:15 ET

ORRVILLE, Ohio, Jan. 19 /PRNewswire/ -- Adams® Peanut Butter today announced the launch of the Cause a Stir Essay Contest, a national contest encouraging consumers to share the creative ways they are helping to preserve the environment.

With a strong commitment to natural products, Adams Peanut Butter wants to hear how consumers are personally committed to preserving nature and thinking of unique and creative ways to help. Entrants must write an original essay of 250 words or less describing what they are doing to support the environment.

From January 19 through March 16, 2010, contestants can visit www.adamspeanutbutter.com/causeastir to submit their story about helping the environment and see complete Official Rules. Contest is open to legal residents of the 50 United States and D.C., 18 years of age and older. Void where prohibited. One grand prize winner will receive a five-day, four-night trip with up to three guests to Yosemite National Park in California. The trip will include round-trip airfare, complimentary entrance passes to Yosemite National Park, hotel accommodations and a five-day car rental.

Four first prize winners will be selected to each receive a $100 REI® Gift Card for outdoor supplies. Randomly selected participants will win weekly prizes that include SIGG™ Water Bottles and sleeping bags. Additionally, the first 1,000 contestants to enter will receive a 55 cent coupon off one Adams Natural Peanut Butter product.

"Adams Peanut Butter is committed to providing families with wholesome products," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "Individuals who purchase our delicious, natural peanut butter now have the chance to encourage others around them to preserve and support a clean, natural environment by sharing their creative ideas in the Cause a Stir Essay Contest."

Since 1916, Adams Peanut Butter has provided natural peanut butter using the finest quality ingredients. Its natural peanut butter contains no added sugar, zero trans fatty acids and no hydrogenated oils. The brand offers a variety of products including Adams Natural Peanut Butter, made from 99% fresh roasted peanuts and just a dash of salt, and Adams Organic Peanut Butter, a USDA-certified product containing no artificial colors, flavors or preservatives.

In conjunction with the contest, Adams Peanut Butter is supporting the National Parks Conservation Association (NPCA) and their efforts to restore trails in America's national parks. Since 1919, the nonprofit NPCA has been the leading voice of the American people in protecting and enhancing our National Park System. NPCA, its 325,000 members, and many partners work together to protect the park system and preserve our nation's natural, historical, and cultural heritage for generations to come.

For additional information regarding Adams Peanut Butter or the Adams Cause a Stir Contest, go to www.adamspeanutbutter.com.

About The J.M. Smucker Company

For more than 100 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 11 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J. M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder LLC used under license.

SOURCE The J.M. Smucker Company