Adams™ Provides Smarter Pet Care™ With New Adams™ Smart Shield™ Applicator

WALNUT CREEK, Calif., March 22, 2012 /PRNewswire/ -- Central Garden & Pet Company recently announced the launch of the Adams™  Smart Shield™ Applicator, a breakthrough topical flea and tick control delivery device with an exclusive, patent-pending design that gets fast, effective treatment down to pet's skin, where bugs live. Adams™ Flea & Tick Spot On® with the Adams™ Smart Shield™ Applicator allows pet parents to provide protection for their pets with no mess or stress, and without the hassle and expense of a trip to the vet.

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The Adams™ Smart Shield™ Applicator delivers a more confident, secure application of Adams™ Flea & Tick Spot On® products with technology. Adams™ Flea & Tick Spot On® for Dogs starts killing fleas and ticks in 15 minutes, kills flea eggs and larvae with InfestStop™ Insect Growth Regulator, and kills and repels mosquitoes. Not only do Adams™ products give pets an advantage in the battle against pests, the new Adams™ Smart Shield™ Applicator makes it easier than ever to apply. The applicator creates a barrier that helps to prevent getting liquid on hands, has a specially-designed tip to part hair and help get down to the pet's skin, and clicks to deliver uniform application. Available nationwide at Walmart stores and other retailers, the product provides an effective, affordable flea and tick solution that does not require a trip to the vet.

"We learned from our customers that today's topical tubes do not fully satisfy pet owners looking to effectively treat pets without a mess," said Steve LeVeau, Director of Marketing – Animal Health for Central Garden & Pet Company. "The Adams™ Smart Shield™ Applicator was developed to meet these customer needs, and will change the application experience for pet owners."

Features and benefits of the new Adams™ Smart Shield™ Applicator:

• Applicator completely surrounds the product tube, automatically opening the tube and creating a barrier that protects hands
• Applicator tip is specially designed for parting hair to ensure that product gets down to pet's skin
• Ergonomically contoured design provides a secure grip and frees up one hand to hold pet as product is applied
• Applicator clicks to let pet owners know when correct amount of product has been dispensed, helping to ensure accurate dosing and uniform application
• Elevated dispenser tip helps prevent dripping
• Applicator is species-specific, reducing concern for cross-species misapplication in mixed cat/dog households
• Applicator comes in resealable case, allowing for easy storage

Features and benefits of Adams™ Flea & Tick Spot On® for Dogs:

• Etofenprox formula starts killing fleas and ticks within 15 minutes
• InfestStop™ IGR kills flea eggs and flea larvae, preventing re-infestation for up to two months
• Kills and repels mosquitoes, a carrier of canine heartworm, for up to four weeks
• Kills Deer Ticks, a carrier of Lyme disease
• Spreads naturally with pet's movement
• Water resistant to keep killing fleas and ticks in humid and wet conditions
• Contains Lanolin for coat conditioning

Adams™ flea and tick products with the New Smart Shield™ Applicator are also available for cats.

Adams™ Flea & Tick Spot On® with the Adams™ Smart Shield™ Applicator is available in Walmart stores nationwide and sells for a suggested retail price of $8.99 for a one-month supply and $19.99 for a three-month supply. For more information about the complete line of Adams™ flea and tick products, visit www.adamsfleacontrol.com. 

About Adams

Adams takes a smarter approach to pet care and makes protecting your pet, family and home easier and more effective. The Adams™ line of products, which has been sold by veterinarians for more than 30 years, includes topical treatments, shampoos, collars and sprays for your home, dogs, puppies, cats and kittens and is available almost everywhere pet products are sold. For a complete product list and more information, visit www.adamsfleacontrol.com.

About Central Garden & Pet

Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets. Committed to new product innovation, our products are sold to specialty independent and mass retailers. Participating categories in Lawn & Garden include: Grass seed and the brands PENNINGTON®, SMART SEED® and THE REBELS®; wild bird feed and the brand PENNINGTON®; weed and insect control and the brands AMDRO®, SEVIN®, IRONITE® and OVER-N-OUT®; and decorative outdoor patio products and the brands NORCAL ®, NEW ENGLAND POTTERY® and MATTHEWS FOUR SEASONS™. We also provide a host of other regional and application-specific garden brands and supplies. Participating categories in Pet include: Animal health and the brands ADAMS™, BIO SPOT® and ZODIAC®; aquatics and reptile and the brands OCEANIC®, AQUEON® and ZILLA®; bird & small animal and the brands KAYTEE®, SUPER PET® and CRITTER TRAIL®; dog & cat and the brands T.F.H.®, NYLABONE®, FOUR PAWS®, PINNACLE® and AVO-DERM®; and equine and the brands FARNAM®, BRONCO® and SUPERMASK®. We also provide a host of other application-specific pet brands and supplies. Central Garden & Pet Company is based in Walnut Creek, California, and has approximately 4,100 employees, primarily in North America. For additional information on Central Garden & Pet Company, including access to the Company's SEC filings, please visit the Company's website at www.central.com.

Amdro, Aqueon, Avo-Derm, Central Garden & Pet, Central Garden & Pet with design, Ironite, New England Pottery, Oceanic, Norcal, Pinnacle, and Zilla are trademarks of Central Garden & Pet Company. Spot On and Zodiac are registered trademarks of Wellmark International.  Over-N-Out is a registered trademark of Tech Pac, L.L.C. Matthews Four Seasons is a trademark of Matthews Redwood And Nursery Supply, Inc.  Kaytee is a registered trademark of Kaytee Products, Incorporated.  Super Pet and Critter Trail are registered trademarks of Pets International, Ltd.  T.F.H. and Nylabone are registered trademarks of T.F.H. Publications, Inc. Four Paws is a registered trademark of Four Paws Products, Ltd. Pennington, and Smart Seed are registered trademarks of Pennington Seed, Inc. of Nebraska.  The Rebels is a registered trademark of Pennington Seed, Inc. Bio Spot, Bronco, Farnam, InfestStop, Smart Shield, Smarter Pet Care, and Supermask are trademarks of Farnam Companies, Inc. Sevin is a registered trademark of Bayer CropScience, Inc. All other trademarks are property of their respective owners.

©2012 Central Garden and Pet Company

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SOURCE Central Garden & Pet Company

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