AdamEve.com Reports 2011 Increases

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Feb 07, 2012, 11:55 ET

HILLSBOROUGH, N.C., Feb. 7, 2012 /PRNewswire/ -- Adam & Eve (www.AdamEve.com/news), America's most trusted name in adult products, is pleased to announce increases in both sales and profits for 2011.

(Logo: http://photos.prnewswire.com/prnh/20110223/LA51821LOGO)

Compared to 2010, Adam & Eve saw a sales increase by 9%, while profits increased by 25%. Compared to fourth quarter 2010, fourth quarter 2011 sales were up 6.5% and fourth quarter profits were up 12%.

"We've definitely seen a shift in not only how customers are ordering products, but by the product preferences themselves," says Adam & Eve Marketing Director Chad Davis. "As customers have embraced online ordering, we've seen traditional catalog marketing decrease by double digits, while paid and natural search, television and new media saw double digit increases."

"We continue to improve our marketing efficiency via e-mail marketing and through non-catalog marketing to our web buyers," says Davis. "We are also seeing the benefit of improvements to the site and the addition of a mobile site."

With more than 10 million satisfied customers and over 40 years in business, Adam & Eve continues to set the bar in adult entertainment and sales.

For more information on Adam & Eve, visit adam eve.com or contact Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or [email protected].

SOURCE Adam & Eve