Adam & Eve Sees Huge Spike in Advertising Results

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Apr 12, 2011, 11:43 ET

HILLSBOROUGH, N.C., April 12, 2011 /PRNewswire/ -- America's most trusted source for adult products, Adam & Eve and AdamAndEve.com (www.adamandeve .com/news), have seen huge increases in both sales and orders from the advertising efforts of 2010.

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Radio ad results showed that for 2010, orders were up 13%, and sales were up 10%, over 2009. Orders from television advertisements were up 175%, while sales were up 141%.

"We are very pleased with the headway we have made in our advertising efforts," says Adam & Eve Director of Marketing Chad Davis. "We attribute much of this success to new advertising channels that have opened up to us in the past year as well as ongoing creative efforts."

First quarter for 2011 is off to a great start as well. After a record-breaking week prior to Valentine's Day, the numbers have continued to increase, with radio orders up 19%, and sales up 25%, and television orders up 114% and sales up 137%.

"Adam & Eve has big plans for the rest of 2011 in radio, television and podcasting," says Davis. "This growth is just the beginning."

For more information on Adam & Eve or AdamAndEve.com, please contact director of public relations Katy Zvolerin at 919.644.8100 x 3121 or [email protected]. For advertising inquiries, please contact Bautista Direct Marketing (www.bautistadm.com).

SOURCE Adam & Eve