Adam & Eve Posts 1st Quarter Increase in Sales and Profits!

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May 03, 2010, 11:09 ET

HILLSBOROUGH, N.C., May 3 /PRNewswire/ -- Adam & Eve and AdamAndEve.com (http://www.AdamAndEve.com/news), America's most trusted source for adult products, is pleased to announce first quarter sales and profits are up!

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Despite the still struggling economy, Adam & Eve posted a 3% increase in sales and a 4% spike in profits over first quarter 2009.

"We are very pleased with the 1st quarter 2010 results," says Chad Davis, Director of Marketing for Adam & Eve. "We attribute this upswing to continued growth of online sales. Search Engine Optimization (natural search) improved drastically, and has no direct advertising cost. In addition, sales from offline marketing such as radio and television increased 57% over 1st quarter 2009. Our Valentine's season broke sales records."

Overall, internet sales from www.Adam AndEve.com were up 11% during the first quarter of 2010 while sales from print sources continue to decrease.

"We believe the continued shift toward online sales has a lot to do with both so many customers converting from the catalog to the website, as well as first time customers discovering the benefits of AdamAndEve.com," summarizes Davis. "The huge variety of quality adult oriented products, as well as the ease and anonymity offered through ordering from AdamAndEve.com continues to be the reason we remain successful."

With more than 10 million satisfied customers and nearly 40 years of experience Adam & Eve continues to be the nation's most trusted and largest adult superstore.

For more information on Adam & Eve, visit the website at www.adam andeve.com or contact Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or [email protected].

SOURCE Adam & Eve