Adam & Eve Breaks Records for Black Friday/Cyber Monday!

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Dec 06, 2010, 02:49 ET

HILLSBOROUGH, N.C., Dec. 6, 2010 /PRNewswire/ -- Adam & Eve, America's most trusted source for adult products, is pleased to announce both record sales and orders for this year's Black Friday and Cyber Monday.

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Friday, November 26, saw an 87% increase in orders placed on the Adam & Eve website (http://www.AdamandEve.com/news) compared to Black Friday 2009. Unique visitors for the site nearly doubled as well.

Cyber Monday also showed a significant gain with over 9% more orders than the previous year. Unique visitors to AdamandEve .com were up 33% as well on Cyber Monday.

"I think it's safe to say that Santa will be delivering toys for a lot of adults this year," said Chad Davis, marketing director for Adam & Eve. "Black Friday has traditionally been a very busy day for us, but the numbers we saw from Black Friday and Cyber Monday this year were overwhelming!"

Toys and stimulators were the top sellers this year for both days, making up over 50% of total sales. DVDs and lubricants were the next most popular items (around 12.5% of total sales each), followed by games and novelties (around 11%) and lingerie (around 7%).

"Adam & Eve generally sees an increase in sales in August (when children go back to school), over the Christmas holidays and around Valentine's Day," says Davis. "We're very pleased that even in this still-struggling economy, adults are looking to Adam & Eve as a way to enjoy their time together."

For more information, please contact Adam & Eve public relations director Katy Zvolerin at 919.644.8100 x 3121 or [email protected].

SOURCE Adam & Eve