Adam & Eve Announces Increases in 2nd Quarter Sales and Profits!

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Jul 28, 2010, 01:37 ET

HILLSBOROUGH, N.C., July 28 /PRNewswire/ -- Adam & Eve and AdamAndEve. com (http://www.AdamAndEve.com/news), America's most trusted source for adult products, are pleased to announce increases in sales and profits for the second quarter of 2010!

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Despite the ongoing economic insecurity, Adam & Eve posted a 3% increase in sales and a 7% spike in profits over second quarter 2009.

"As a company that is continually profitable, we are very pleased with the second quarter 2010 results," says Chad Davis, Director of Marketing for Adam & Eve. "We attribute these numbers to the continued growth of online sales. Once again, natural and organic search results improved dramatically, 150%, without adding any direct advertising cost."

Adam & Eve Internet Marketing Manager Rich Atlas agrees. "Operating in a highly competitive space, Adam & Eve has found rank and revenue success with organic search; we attribute our success to a long term keyword and content driven strategy that embraces customer needs while meeting search engine requirements."

In addition, sales from offline marketing such as radio and television increased 14% over second quarter 2009. And while sales from the traditional paper catalog continued to decrease, internet sales from www.AdamAndEve. com were up 8% during the second quarter of 2010.

"The transition from catalog orders to website orders is something we have both seen and anticipated for some time. We believe this shift toward online sales is both because longtime customers are converting from the catalog to the website, and because new customers are hearing about AdamAndEve. com for the first time," summarizes Davis. "The huge variety of quality adult oriented products, as well as the ease and anonymity offered through ordering from AdamAndEve. com continues to be the reason we remain successful."

With more than 10 million satisfied customers and nearly 40 years of experience Adam & Eve continues to be the nation's most trusted and largest adult superstore.

For more information on Adam & Eve, visit the website at www.adamandeve. com or contact Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or [email protected].

SOURCE Adam & Eve