AdAdapted Expands Partnership With the National Frozen and Refrigerated Foods Association Into 2024

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Sep 06, 2023, 11:30 ET

For the third consecutive year, the National Frozen and Refrigerated Foods Association will tap AdAdapted to provide members with two innovative shoppable media programs

ANN ARBOR, Mich., Sept. 6, 2023 /PRNewswire/ -- AdAdapted, an advertising technology solution that gets brands onto shopping lists and into e-commerce grocery carts, announced today that it will continue and expand its partnership with the National Frozen and Refrigerated Foods Association (NFRA) for the third straight year. Among other benefits, the nonprofit association offers its member companies participation in co-op media programs throughout the year. Since 2022, AdAdapted has been the primary offering in these programs, providing participating brands with shoppable media solutions to drive measurable sales both in-store and online.

Participating members benefit through two sponsored programs annually, the NFRA's March Frozen Foods Month (MFFM) and June Dairy Month (JDM) initiatives. Both the MFFM and the JDM programs feature AdAdapted's add-to-list and add-to-cart advertising solutions. NFRA members that have recently participated include Del Monte, Kellogg Company, Sargento Foods, Tillamook, Tyson Foods and many others. Last year, participating NFRA member brands saw a 40% conversion of competitive brand shoppers and $2.95MM in estimated omnichannel revenue.

New to the partnership for 2024, brands will have an opportunity to produce shoppable video content and take advantage of multi-product functionalities for add-to-list and add-to-cart ads. The expansion also includes improved audience profiling through AdAdapted's new integrations with Comscore and LiveRamp. The programs will also offer increased reach through the addition of new mobile application partners SideChef, Tasty and Flipp.

"Our aim as an association is to offer measurable benefits to our members, and AdAdapted's accurate, accountable and effective adtech solutions do just that," said Tricia Greyshock, executive vice president and COO, NFRA. "We are happy to continue our partnership with AdAdapted and to be able to provide their digital shopping list audience, first-party data and unique ad solutions to serve our member companies. This program is an example of how our association goes beyond expectations and seeks innovative ways to serve our members."

The NFRA was introduced to AdAdapted through their agency, On The Mark Strategy, Inc., who viewed AdAdapted as a trusted partner who could help serve NFRA members with its shoppable media solutions. On the Mark Strategy has worked closely with the NFRA since 2016 on the development and management of the NFRA's MFFM and JDM annual programs.

"We are thrilled to continue working with the NFRA in 2024," said Molly McFarland, co-founder and CRO, AdAdapted. "The expansion of our partnership — implementing new capabilities and broadening our reach — increases how the association brings value to its esteemed brand members across leading and important consumer goods brands and retailers."

To learn more about AdAdapted and how it helps CPG brands, agencies and retailers reach shoppers in-store and online, visit adadapted.com.

About AdAdapted
AdAdapted is an advertising technology solution that increases the purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company's offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display. With more than 110 million U.S. shoppers using mobile devices for their grocery lists, AdAdapted has built a distinct audience and ad offering that uses intent-based targeting, providing the easiest, most efficient way to reach active verified shoppers — exactly when they decide what to buy.

About On The Mark Strategy
On The Mark Strategy is a marketing and promotions Agency that provides omni-channel solutions including digital and social media strategies, experiential services and consumer promotions to drive brand activation. From ideation through campaign execution, On The Mark Strategy offers clients fully turnkey service solutions with the ability to fill any in-house or Agency resource gaps as needed.

About National Frozen & Refrigerated Foods Association (NFRA)
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. NFRA sponsors national promotions ReDiscover Dairy & Frozen (January), March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream & Novelties (June/July); and provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities through its Easy Home Meals consumer website and social media properties.

SOURCE AdAdapted