Ad Systems Lowers Costs with the Development of New MPEG Decoding Technology

SALEM, Ore., July 30 /PRNewswire-FirstCall/ -- Ad Systems Communications, Inc. (OTC Bulletin Board: ADSY), a leading service provider of digital media and video communications for all major cable TV networks, announces that it has completed the development of an in-house MPEG decoder, a fundamental building block for its proprietary, patent-pending cable TV ad insertion systems. Ad Systems was previously purchasing this technology from outside vendors whose business emphases were not necessarily compatible with the strategic goals of the Company. By developing its own technology any sourcing risk has thereby been negated.

"The new MPEG decoding technology we have developed lets us roll out new systems at a much lower cost per unit basis than before with a direct result on net profits. In addition, we are no longer reliant on third party vendors," says Martin Alcock, Chief Technology Officer for the Company. "In addition our policy of technology ownership has enabled us to move forward with our business plan more aggressively than our competition," he adds.

About Ad Systems Communications, Inc.

Ad Systems Communications, Inc. is a digital media and video communications services Company which provides quality advertising inventory for all the major cable TV networks such as ESPN, MTV, DISCOVERY, CNN, LIFETIME, A&E, FOX NEWS and TNT by deploying its patent pending insertion and streaming media technology into the cable, satellite and IP television markets. The company derives revenue from this inventory by selling it to advertisers to insert both long and short form video commercials into highly targeted markets.

For more information, visit: http://www.adsystemscatv.com/.

Forward-Looking Statement: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from acquisitions or actions in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. When used in this press release, the` words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Forward-looking statements are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those contained in such statements. Such risks, uncertainties, and factors include, but are not limited to, future capital needs, changes, and delays in product development plans and schedules, or market acceptance.

SOURCE Ad Systems Communications, Inc.