Ad Age Small Agency Conference Features New Business Discussion

Expert Panel includes RSW/US Owner, Mark Sneider

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Jul 30, 2015, 03:00 ET

CINCINNATI, July 30, 2015 /PRNewswire/ -- RSW/US Owner & President, Mark Sneider, participated in the Ad Age Agency Small Business Conference today on a four-member panel presenting strategies for winning agency new business.

The panel discussion, "Breakout Strategies: Tips and Tactics for Winning New Business Now" focused on proven agency new business methods. Topics ranged from engaging marketing decision makers to preparing for a pitch, and clinching the business.

More than 300 attendees participate in Small Agency Conference each year. Small and mid-sized agencies often face challenges that are unique to them, including efficient access to expertise and processes that successfully grow their client portfolios.

Given the current trend of marketers to consolidate their agency resources, Sneider hears the intentions of many agencies to become more aggressive in their new business development efforts.

According to Sneider, "In the RSW/US 2015 Industry Outlook Survey, 54% of Marketers said they are consolidating their agency resources. What's notable is 63% of Marketers say they expect this trend to continue, so agencies have to get more aggressive if they are going to keep and build their business.

"In this year's survey, 62% of Marketers indicated they use two or more agencies to support their business. In 2009, it was 75%. When you consider roughly 13% of marketers have consolidated their resources under one agency during that time period, it's really notable."

Sneider continued, "At the same time, 88% of agencies tell us they are planning on intensifying their business development program. More agencies are vying for opportunities in a shrinking pool. Agency new business is simply much more competitive now that it was five to six years ago."

Sneider participated along with other agency experts and thought leaders, including Lisa Colantuono, Co-President of AAR Partners, Rebekah Jefferis, Director, Business Development at 72andSunny and Gene Liebel, Partner, Product Management with Work & Co. Nat Ives, Deputy Managing Editor of Advertising Age moderated the panel discussion.

About RSW/US
RSW/US is a full service, outsourced agency lead generation and new business development firm that helps marketing service companies (exclusively) find and win new business. They help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close. More information about RSW/US can be accessed at: www.rswus.com or by contacting Mark Sneider at [email protected].

Contact: Jane Browe
Phone: 513-559-3106
Email: [email protected]

SOURCE RSW/US