Acura Senior Vice President And General Manager Michael Accavitti To Discuss Acura Brand Momentum And The Launch Of The All-New TLX Luxury Performance Sedan At MPG Luncheon
LOS ANGELES, Sept. 2, 2014 /PRNewswire/ -- On September 16, 2014 the Motor Press Guild (MPG), the largest automotive media association in North America, will feature Michael Accavitti, Acura Division's Senior Vice President and General Manager, for a special presentation on the Acura brand. Accavitti will also discuss the launch of the highly anticipated Acura TLX luxury performance sedan. The Acura TLX is the first new fully realized product to come out of Acura since the brand became more autonomous from its parent company, Honda. The launch campaign is also making the news for its claim of being the "biggest marketing campaign in the brand's history."
In addition to the luncheon, MPG members will have the opportunity to tour the American Honda Museum, an exclusive collection of vintage Honda and Acura models which is not available to the public.
Schedule:
11:00 AM – 12:00 PM: Arrivals and Networking
12:00 PM – 12:30 PM: Lunch
12:30 PM – 1:15 PM: Presentation by Michael Accavitti
1:15 PM – 2:00 PM: Access to tour around the American Honda Museum
Details for the MPG luncheon are as follows:
- Tuesday, September 16, 2014 at 11:00 AM
- American Honda Museum
19988 Van Ness Ave.
Torrance, CA 90501 - Cost: $10 for members, $15 for guests
About Motor Press Guild (MPG)
The Los Angeles-based Motor Press Guild (MPG) is the largest automotive media association in North America, with more than 800 members. This non-profit trade guild is dedicated to promoting professionalism in automotive journalism through education and information exchange. Members include journalists and analysts from print, broadcast and online outlets as well as public relations representatives, consumer groups and governmental bodies tied to the automotive industry. The organization hosts regular meetings featuring key figureheads in the auto industry and is widely recognized for its annual Dean Batchelor Award program and annual industry MPG Track Day. For more information about MPG, please visit www.MotorPressGuild.org, or follow us on the MPG Facebook or Twitter pages. For media inquiries please contact MPG publicity chair, Brendan Flynn, at 310-444-1850 or [email protected].
SOURCE Motor Press Guild
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