Acura Brand Nets Double-Digit Sales Gain for American Honda in November

USA - español

- Acura car and truck sales continue momentum, with the brand gaining 10.5% for the month

- Acura trucks and RDX set new November sales records--the 6th straight monthly mark for RDX

- Honda Accord sales remain strong with 1.6% increase in November

- Sales of Honda electrified vehicles surpass 5,000 units for 5th straight month

News provided by

American Honda Motor Co., Inc.

Dec 03, 2018, 08:00 ET

Acura sales advanced 10.5% in November, with cars up 2.2% and trucks setting a new November record as they gained 13.8% for the month. Acura's white-hot RDX also set a best-ever November, jumping 57.6%.

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/) (PRNewsfoto/American Honda Motor Co., Inc.)

TORRANCE, Calif., Dec. 3, 2018 /PRNewswire/ --

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
120,534	53,352	67,182	106,481	49,672	56,809	14,053	3,680	10,373
-9.5%	-12.6%	-6.8%	-11.6%	-13.6%	-9.8%	+10.5%	+2.2%	+13.8%

"We are thrilled to have the Honda Insight and Acura RDX named as finalists for the 2019 North American Car- and Utility- of the Year awards, an honor that reinforces the success each vehicle is enjoying with a record number of new customers," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "With the RDX setting new sales records each month and the Insight helping Honda set a new sales mark for electrified vehicles, we are pleased to have each vehicle in contention for these prestigious awards."

Honda	BRAND REPORT
Sales Highlights		Model Notes
Honda sedans drew strength in November from notably improved Accord sales while electrified vehicles surpassed 5,000 in sales for the fifth straight month—further enhancing a record year for electrified vehicle sales. Accord remained strong in a challenging segment, gaining 1.6% on sales of 23,367 for the month. Insight, Accord Hybrid and Clarity again combined for over 5,000 sales in November, while Insight was honored as Green Car Journal's Green Car of the Year. Honda truck sales worked to overcome inventory issues, with Odyssey continuing its retail dominance and gaining 3.8% on sales of 8,123 units, while Pilot topped 10,000 in sales for the 13^th straight month.		America's "Best SUV Brand" just got even better with the announcement of Honda's fourth SUV, the personal, powerful and off-road capable Honda Passport, launching early in 2019.
		The 2019 Insight, now a 2019 North America Car of the Year finalist, has led Honda to a new all-time record for electrified vehicle sales with a month left to go in the year.

Acura	BRAND REPORT
Sales Highlights		Model Notes
The 2019 RDX scored its 6^th straight monthly sales record, combining with rising sales of the newly refreshed ILX to push Acura to across-the-board increases for brand, passenger cars and trucks in November. Acura trucks also gained a new record for the month. Acura brand sales gained a total of 10.5% in November, with cars up 2.2% and trucks rising 13.8%. The award-winning 2019 RDX jumped 57.6% on sales of 5,951 units for its best-ever November. ILX, fresh from its 2019 redesign, gained 27.5% on sales of 1,051 units, even as production of the new model continues to ramp up.		With six straight record months, the new RDX is the top retail-selling model in luxury's largest segment and a finalist for 2019 North American Utility of the Year.
		A-Spec has become one of the most sought-after packages in the TLX lineup. It's also available on ILX and all SUVs.

	American Honda Vehicle Sales for November 2018
					Month-to-Date				Year-to-Date
					November 2018	November 2017	DSR % Change**	MoM % Change	November 2018	November 2017	DSR % Change**	YoY % Change
	American Honda Total				120,534	133,156	-9.5%	-9.5%	1,449,713	1,492,112	-3.2%	-2.8%
	Total Car Sales				53,352	61,059	-12.6%	-12.6%	663,835	738,402	-10.4%	-10.1%
	Total Truck Sales				67,182	72,097	-6.8%	-6.8%	785,878	753,710	3.9%	4.3%
	Honda			Total Car Sales	49,672	57,459	-13.6%	-13.6%	623,981	694,159	-10.4%	-10.1%
	Honda			Total Truck Sales	56,809	62,981	-9.8%	-9.8%	683,572	658,413	3.5%	3.8%
	Acura			Total Car Sales	3,680	3,600	2.2%	2.2%	39,854	44,243	-10.2%	-9.9%
	Acura			Total Truck Sales	10,373	9,116	13.8%	13.8%	102,306	95,297	7.0%	7.4%
	* Total Domestic Car Sales				42,937	55,033	-22.0%	-22.0%	548,277	627,661	-13.0%	-12.6%
			Honda Division		39,416	51,562	-23.6%	-23.6%	510,138	584,469	-13.0%	-12.7%
			Acura Division		3,521	3,471	1.4%	1.4%	38,139	43,192	-12.0%	-11.7%
	* Total Domestic Truck Sales				67,177	72,097	-6.8%	-6.8%	785,873	753,710	3.9%	4.3%
			Honda Division		56,804	62,981	-9.8%	-9.8%	683,567	658,413	3.5%	3.8%
			Acura Division		10,373	9,116	13.8%	13.8%	102,306	95,297	7.0%	7.4%
	Total Import Car Sales				10,415	6,026	72.8%	72.8%	115,558	110,741	4.0%	4.3%
			Honda Division		10,256	5,897	73.9%	73.9%	113,843	109,690	3.4%	3.8%
			Acura Division		159	129	23.3%	23.3%	1,715	1,051	62.6%	63.2%
	Total Import Truck Sales				5	0	0.0%	0.0%	5	0	0.0%	0.0%
			Honda Division		5	0	0.0%	0.0%	5	0	0.0%	0.0%
			Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				106,481	120,440	-11.6%	-11.6%	1,307,553	1,352,572	-3.7%	-3.3%
		ACCORD			23,367	22,998	1.6%	1.6%	262,444	300,540	-13.0%	-12.7%
		CIVIC			21,890	31,181	-29.8%	-29.8%	299,376	345,880	-13.8%	-13.4%
		CLARITY			1,903	464	310.1%	310.1%	17,317	1,030	1,575.3%	1,581.3%
		CR-Z			1	17	-94.1%	-94.1%	37	686	-94.6%	-94.6%
		FIT			678	2,799	-75.8%	-75.8%	34,532	46,020	-25.2%	-25.0%
		INSIGHT			1,833	0	0.0%	0.0%	10,275	3	341,181.1%	342,400.0%

		CROSSTOUR			0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
		CR-V			31,488	32,206	-2.2%	-2.2%	336,934	340,912	-1.5%	-1.2%
		HR-V			4,241	6,153	-31.1%	-31.1%	79,181	86,491	-8.8%	-8.5%
		ODYSSEY			8,123	7,823	3.8%	3.8%	95,815	90,433	5.6%	6.0%
		PILOT			10,537	14,189	-25.7%	-25.7%	143,917	108,677	32.0%	32.4%
		RIDGELINE			2,420	2,610	-7.3%	-7.3%	27,725	31,895	-13.4%	-13.1%

	Acura Division Total				14,053	12,716	10.5%	10.5%	142,160	139,540	1.5%	1.9%
		ILX			1,051	824	27.5%	27.5%	10,349	10,922	-5.6%	-5.2%
		NSX			13	83	-84.3%	-84.3%	153	525	-71.0%	-70.9%
		RLX / RL			159	129	23.3%	23.3%	1,715	1,051	62.6%	63.2%
		TLX			2,457	2,564	-4.2%	-4.2%	27,637	31,745	-13.3%	-12.9%

		MDX			4,422	5,341	-17.2%	-17.2%	45,564	48,810	-7.0%	-6.7%
		RDX			5,951	3,775	57.6%	57.6%	56,742	46,487	21.6%	22.1%

	Selling Days				25	25			281	280


	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate