Actress, Model and Designer Molly Sims Partners With Plastics Make it Possible(SM) and Gen Art for 'New Garde' Fashion Show

WHAT: Plastics Make it Possible(SM) and Gen Art will celebrate four emerging designers at the "New Garde" Fashion Show, kicking off New York Fashion week. Designers presenting include the duo known as WesFeld, who won a nationwide competition to earn a spot at the show. WesFeld is comprised of two former Project Runway contestants, Daniel Feld and Wesley Nault and they will be showcasing their new collection, made out of entirely plastic and plastic-based materials, alongside some of the industry's hottest rising talent.

The "New Garde" show features live model installations in a dynamic, non-traditional fashion presentation featuring elaborate set designs, enabling designers to create a cohesive mood and environment for their work. This year, hosted by actress, model and designer Molly Sims, Gen Art's show traditionally attracts more than 1,000 attendees. Past designers include Project Runway winner Jeffrey Sebelia, Geren Ford, Society for Rational Dress, FORM and Kit Pistol.

VISUALS:

• Photo opportunities and one-on-one interviews with Molly Sims*
• Photo opportunities and one-on-one interviews with WesFeld*
• Up-and-coming fashion designers, including GAR–DE, NOMIA, Sophomore and WesFeld showing the latest fashion trends
• Live model installations featuring collections by New Garde designers

WHERE:

Drive In Studios

443 West 18th Street (between 9th and 10th Avenues)

New York, NY 10011

WHEN: February 10, 2010

6:15 pm – Press call time

7:00-8:00 pm – Step and repeat photo opportunities

8:00 pm – Introduction by Molly Sims

7:00-9:00 pm – Cocktail reception lounge to honor the evening's designers

9:00-11:00 pm – After party

MEDIA CONTACT: Meghan Donovan, Ogilvy PR / 630.699.2000/

[email protected]