ActiveVideo to Showcase CloudTV iVOD: VOD Navigation Beyond the Set-Top Box at The Cable Show

SAN JOSE, Calif., June 9, 2011 /PRNewswire/ -- ActiveVideo Networks™, creators of CloudTV™, the cloud-based app platform, will demonstrate how to take Video on Demand (VOD) navigation well beyond the set-top box, onto other screens and to a higher level at The Cable Show, to be held June 14-16 in Chicago.

At its demonstration in Exhibitor Suite ES-8, ActiveVideo will outline how multichannel video service providers can use the CloudTV platform to deliver a unified, next-generation 'iVOD' experience to multiple screens.  Using CloudTV, operators can engage subscribers and drive on-demand take rates by providing rich, cloud-based navigation on televisions and broadband connected devices in the subscriber's home.  

The ActiveVideo exhibit will show how CloudTV can allow smartphones, tablets and standard remote controls to overcome the fragmentation and resource limitations of set-top boxes.  Using a CloudTV-powered interface, consumers can enter an enhanced navigation environment of personalized browsing, search, discovery and recommendations from social network friends.

"The growth of Web video viewing has increased industry awareness of the navigational difficulties that have limited the potential of VOD as a source of revenue for the cable industry," said Jeff Miller, president and CEO of ActiveVideo Networks.  "Moving the intelligence from the set-top box to the cloud better equips subscribers to find interesting content within the operators' vast libraries, and allows operators to quickly deploy a consistent user interface across diverse set top boxes and connected devices."

Available on millions of screens, CloudTV leverages content stored and processed in the network cloud to significantly expand the reach and availability of rich, Web-based user experiences. Navigation interfaces and other applications are delivered as a single, adaptable video stream to the set-top box, which simply passes keyclicks from standard remote controls, smartphones or tablets back through to the cloud with very low latency.  

The CloudTV architecture offers a variety of benefits for all stakeholders, including: the ability to run rich applications uniformly on any connected digital device, regardless of processing power; the elimination of the need for more expensive processing and storage capabilities in the end-user device; a "One Platform" approach in which a limitless array of content and applications can be written once and delivered to any STB; and the minimization of software bugs by streaming — rather than downloading — content to the TV.  In addition, multichannel video providers can use CloudTV to achieve accelerated time-to-market for a rich array of services and applications, to enhance EBIF and also to deploy multiple user interfaces in any given market.  For consumers, placing the intelligence in the network, and not in the home, ensures availability of the widest diversity of applications on any set-top box.

About ActiveVideo Networks

ActiveVideo Networks™ has created CloudTV™, a new apps platform that enables the development and streaming of Smart TV apps to any screen, box, or device.  The CloudTV approach of placing the intelligence in the network, not the device, powers an open development and publishing environment for content creators and service providers to quickly and easily create new television experiences for their viewers.  CloudTV simply and efficiently allows limitless content – including TV Apps, web-to-TV apps, personalized iVOD navigation, social media sharing and recommendations – to be delivered uniformly to every cable and IPTV set-top and CI+ enabled television. ActiveVideo Networks is based in the heart of Silicon Valley, with additional offices in Los Angeles and Hilversum, the Netherlands. For more information, visit www.activevideo.com; find us at www.facebook.com/ActiveVideoNetworks; follow us at www.twitter.com/activevideo; view our videos at www.youtube.com/AVCloudTV.

SOURCE ActiveVideo Networks

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