ActiveVideo Shows Power of CloudTV Platform at Cable Show 2010

News provided by

ActiveVideo Networks

May 11, 2010, 12:28 ET

LOS ANGELES, May 11 /PRNewswire/ -- The Cable Show 2010 -- My World Exhibit and Booth 1801 -- ActiveVideo Networks™, the global leader in cloud-based interactive television solutions, will show how its CloudTV™ platform can drive the launch of innovative services and next-generation television experiences in multiple exhibits at The Cable Show 2010.

In Booth #1801 and the "My World: Powered by Cable" exhibit, ActiveVideo will demonstrate how processing in the network cloud can enable cable operators and programmers to increase subscriber engagement, leverage Web-based navigation and generate new revenues.  The exhibits will include applications that are live with major cable and IPTV operators, as well as apps that are being designed for future deployments.  ActiveVideo is in approximately 5 million homes in the United States and abroad.

The ActiveVideo demonstration will include:

  • Web-style personal and social television applications;
  • iPhone remote navigation that increase the ability to find and control content;
  • Intuitive navigation to drive next-generation on-demand iVOD experiences;
  • Web-based interactivity that enhances EBIF capabilities;
  • Games innovation and field results that confirm the power of games as a driver of usage;
  • Advanced VOD advertising integration.

"As our footprint has grown over the past 12 months, there has been increasing recognition by the industry of how CloudTV can provide services that truly differentiate cable from competitors," said Jeff Miller, president and CEO for ActiveVideo Networks.  "Our Cable Show exhibit includes a smorgasbord of applications that can be delivered to any subscriber using existing cable infrastructure."

The ActiveVideo CloudTV platform utilizes existing VOD infrastructures or broadband connections to increase subscriber value for cable system operators and programmers. The platform uses existing Web content development technologies to enable operators, traditional and Web programmers and advertisers to write rich interactive content once that can be delivered uniformly to any digital set-top box, CI+ enabled television or broadband-connected CE device.

About ActiveVideo Networks

ActiveVideo Networks is the world leader in cloud-based interactive services that are redefining television (iTV 2.0). The company's network-centric approach simply and inexpensively enables expanded programming, navigation and advertising possibilities, allowing viewers to define and share their TV experiences. ActiveVideo combines Web-based media and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of television for uniform interactivity across all digital and IPTV set-tops, CI+ enabled televisions, and broadband-connected CE devices. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore and Hilversum, the Netherlands. For more information, visit www.activevideo.com .

SOURCE ActiveVideo Networks

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