Active Americans Name Hawaii Top Dream Destination

News provided by

Hawaii Visitors and Convention Bureau

Dec 15, 2010, 04:51 ET

HONOLULU, Dec. 15, 2010 /PRNewswire/ -- Hawaii has been named the top "Dream Destination" in a recent 2010 Holiday Study conducted by Leisure Trend Group (LTG) of its Most Active Americans Panel (MAAP).

Hawaii topped Australia and New Zealand for the number one spot when those surveyed were asked where they would take their favorite person on vacation if money were no object. Hawaii captured 9 percent of the vote, while Australia and New Zealand each had 5 percent of the vote. MAAP is made up of 2.1 million affluent, active, and outdoor-oriented consumers.

"Hawaii has long been a dream destination for many and we're proud to see the demand remains strong among domestic travelers," said John Monahan, president and CEO of the Hawaii Visitors and Convention Bureau. "With six unique islands, a rich culture and history, regional cuisine, and diverse activities covering land, air, and sea, the Hawaiian Islands offer an experience like nowhere else in the world."

LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. LTG is headquartered in Boulder, Colorado. For more information, contact Julia Day at 303-786-7900 x107, [email protected], or visit http://bit.ly/hYshsZ or www.leisuretrends.com.

For information about travel to the six major Hawaiian Islands – Kauai, Oahu, Molokai, Lanai, Maui, and Hawaii's Big Island – visit www.gohawaii.com.

The Hawaii Visitors and Convention Bureau is contracted by the Hawaii Tourism Authority (HTA), the state of Hawaii's tourism agency, for marketing management services in North America. The HTA was established in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawaii tourism in a sustainable manner consistent with the state of Hawaii's economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs.

SOURCE Hawaii Visitors and Convention Bureau