Activate Releases Key Insights for the Future of Tech & Media in 2018

SAN FRANCISCO and NEW YORK, Oct. 18, 2017 /PRNewswire/ -- Activate, a leading strategy and technology consulting firm for media, technology, entertainment and information businesses, today released the Activate Tech and Media Outlook 2018 – its annual report on the state of the Internet, tech, media and entertainment industries. The report was delivered last night by Activate CEO, Michael Wolf at the Wall Street Journal D Live Conference and can be accessed on https://www.slideshare.net/ActivateInc/activate-tech-media-outlook-2018 and/or www.Activate.com.

Now in its fourth year, Activate's report is focused on topics such as the state of podcasting, consumer technology, fake news vs. fake friends, web video, voice computing, and more.

The report is based on groundbreaking proprietary research including a survey of 6,000 consumers, viewership data for nearly 200,000 YouTube and Facebook video creators and five years of audience measurement of news and sports content on television and the Internet.

The results disproved some overhyped myths in the market and identified many surprising trends, including:

• Global revenue from consumer technology and media will increase by $300 Billion over the next four years. Most of the growth will come from subscriptions and access, not advertising.
• Consumers are spending even more time with technology and media. The average person now has 31 hours of activities in each day because of multitasking. While video consumption has peaked, social networks are taking even more of our time.
• Established big news brands will win against fake friends (who spread fake news).
• Forget about the long tail -- influencers and media companies will dominate consumer attention over web video.
• On the back of strong demand for live sports content, the next years will see extreme competition for rights among media companies and digital platform insurgents.
• Podcasting will be a surprising consumer growth story. Advertisers like the upscale audience, and usage will accelerate with the deployment of connected cars.
• Smart speakers are just a transitional technology. But digital assistants will become ubiquitous, potentially giving their sponsors a choke point over media and commerce.
• Virtual Reality and Augmented Reality will move from an overhyped entertainment feature to a major computing platform.
• Specialized retailers with superior service and unique private-label products are winning business away from mass retailers.

"This year, we are delighted to reveal profound insights regarding the tech and media industry as we approach 2018," said Michael J. Wolf, Activate CEO and co-founder. "Many challenges are forcing companies to reshuffle the deck, and our provocative insights are valuable to any business leaders looking to get ahead of the competition and industry trends in 2018."

Activate is a boutique management consulting firm serving technology and media companies. Michael Wolf, the former President and COO at MTV Networks founded the company in 2010. Activate works with CEOs and senior management teams to drive innovation and position companies for growth.  In addition to helping companies with pricing, go-to-market, and digital strategy, Activate creates new media products and companies inside large businesses. The firm is known for issuing its annual Activate Outlook report on the state of the tech, media, and entertainment industries and is based in New York and San Francisco. For more information visit Activate.com.

Press Contact:
Luke Dinges, Sparkpr for Activate
[email protected]

SOURCE Activate

Related Links

http://activate.com