ACTIVATE and Nourish America Initiate "Buy One Feed Two" Campaign to Support Low Income Pregnant Women in America

Cause Partnership to Provide Prenatal Nutrition Assuring Healthy Pregnancies and Babies to Those Most in Need

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May 18, 2011, 08:00 ET

NEWPORT BEACH, Calif., May 18, 2011 /PRNewswire/ -- ACTIVATE, the enhanced vitamin beverage for people with active lifestyles, today announced a partnership with national charity Nourish America to provide the daily essential nutrition to pregnant moms in need and their babies. Purchase a bottle of ACTIVATE June 1 –July 31, 2011, at participating retailers, and ACTIVATE will make a donation to provide a day's worth of nutrition to a woman and baby in need. Participating retailers include Ralph's and CVS.

(Photo: http://photos.prnewswire.com/prnh/20110518/LA04233)

With each twist of the cap, ACTIVATE drinkers make a positive nutritional change in their own diet, and now, through Nourish America, in the lives of two others as well. Nourish America is an award-winning national charity that provides nutritional support to hundreds of thousands of Americans in need from coast to coast. Nearly 30,000 premature/low weight babies die each year and more than 17 million children go hungry each day.

ACTIVATE Director of Marketing Jesse Merrill says, "To be healthy is to start healthy, and ACTIVATE is committed to helping undernourished pregnant women and children in our own backyard. We encourage everyone to participate, so we made it as easy as possible with our Buy One, Feed Two campaign to make a turn for the better."

Michael Morton, Executive Director of Nourish America, adds, "Premature birth has become a silent crisis in America, with more than 520,000 babies being born prematurely each year. Much work remains to be done to reduce infant and maternal mortality rates, prevent premature birth and low birth weight babies. We choose our partners wisely, and ACTIVATE has shown they are dedicated to create a healthy start for the next generation of Americans."

ACTIVATE's unique cap allows vitamins to stay fresh and offer a convenient way to get a healthy dose of the nutrients every body needs. Pregnant women especially need prenatal multi-vitamins to aid in a healthy pregnancy and healthy babies, which is why ACTIVATE is joining forces with Nourish America: to ensure that the next generation of Americans gets off to a good start.

To learn more about the Nourish America program and ACTIVATE, please visit www.ACTIVATEDrinks.com. Find us on Facebook at www.Facebook.com/ACTIVATEDrinks or on Twitter @ACTIVATEDrinks.

About Nourish America
www.nourishamerica.org

About ACTIVATE
http://ACTIVATEDrinks.com/ourdifference.html

SOURCE ACTIVATE