Accordant Media Launches Enhanced Audience Targeting System For Marketers

NEW YORK, Sept. 5, 2014 /PRNewswire/ -- Accordant Media (www.AccordantMedia.com), the leading independent programmatic media specialist announced today the official launch of its Audience Targeting System (ATS). Accordant ATS™ empowers marketers by unifying the ad-tech stack to unlock audience-targeted media solutions, providing them with greater ownership and control over their data and media decisions. 

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"We're excited about ATS because it has been built to offer a more integrated, transparent and demystified ad tech stack--including a DMP, DSP, sophisticated data science and cross-channel attribution capability in an advanced analytics suite," said Arthur Muldoon, Accordant Media CEO and co-founder.  "It will enable greater visibility, quality, quantifiable results and actionable insights, which addresses significant marketer pain points with programmatic media."

According to Muldoon, the core components of Accordant ATS™ include:

a.      Audience Optics™: Accordant's proprietary, enhanced DMP

b.     Media Activation and Optimization: activating multiple integrated tactics and advanced algorithmic targeting across up to eight media channels

c.     Accordant AIM Analytics™ Suite: sophisticated campaign analytics ranging from Audience Audit insights to media lift/incrementality metrics to cross-channel empirical attribution across all marketers' channels

d.     Accordant Data-Points™ online reporting: real time access to all campaign data. Enhanced data visualization and user-friendly tools to analyze audience info

"Accordant ATS™ represents a series of coordinated enhancements to make programmatic media more accessible and user-friendly for marketing teams," said Matthew Greitzer, Accordant Media COO and co-founder. "That means a fully managed service offering, not an SaaS solution.  Marketers can launch audience-targeted campaigns immediately without additional investments in technology and technical staff in a 100% transparent and data-driven manner. This includes flexible, customized solutions. "

Accordant's enhanced system has been based on the company's success over the past four years unlocking programmatic media solutions for leading marketers including many Fortune 500 brands.  Direct-response driven marketers can achieve 20%-50%+ performance improvements in CPA or audience performance goals. Reach and engagement-driven marketers can understand the best pathways to create interest and engagement among targeted customer segments.

Accordant Media was recently named to the annual Inc. 500 list as a result of generating $27.1 million in revenue this past year (a 1663% growth rate).

About Accordant Media
Accordant Media is an independent programmatic media-buying and optimization company that delivers customized, 100% transparent, data-driven audience targeted media solutions to leading marketing teams. Accordant's innovative system plus full-service execution helps advertisers achieve targeted, efficient and scalable campaigns across paid display, video, mobile, social, email, in-stream audio, out-of-home and addressable tv channels. 

In addition, Accordant's powerful custom audience segmentation engine, Audience Optics™, drives integrated data, cross-channel audience insights, attribution modeling and dynamic inventory management to produce greater customer engagement and campaign results.

Co-founded by digital agency execs Art Muldoon and Matt Greitzer, Accordant Media is based in New York City with offices in San Francisco and London.

SOURCE Accordant Media

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