accesso® and Merlin Entertainments Take Long-Standing Partnership to New Heights at The Bear Grylls Adventure

ORLANDO, Fla., Dec. 13, 2018 /PRNewswire/ -- accesso Technology Group plc (AIM: ACSO), the premier technology solutions provider to leisure, entertainment and cultural markets, has announced a groundbreaking expansion of its partnership with Merlin Entertainments to implement a powerful combination of accesso ticketing, queuing and guest experience solutions at The Bear Grylls Adventure in Birmingham, England.

With the use of accesso technology – including the accesso Passport^® ticketing suite, the accesso LoQueue^SM queuing suite and The Experience Engine™ solution – guests of The Bear Grylls Adventure will enjoy a truly immersive experience through every step of their journey, from ticketing to reservations, meal and gift shop purchases, and more.

The attraction utilizes the power of accesso Prism^SM, accesso's most technologically advanced wearable device available, aptly called BearTag. Upon arrival and check-in, each guest will receive a BearTag loaded with their custom itinerary, which will guide them through their chosen adventures with live messages and reservation notifications throughout the day. The technology also enables guests to make secure, cashless payments for meals and merchandise, receive marketing offers in real-time and claim free photos from their unforgettable experience. BearTag serves as a one-stop portable resource for guests, allowing them to enjoy their time on-site to the fullest, hassle-free and worry-free.

"As one of the largest attractions operators in the world, Merlin Entertainments has a long history of delivering new and innovative experiences for its guests," said Paul Noland, accesso CEO. "We're thrilled to expand this relationship by offering The Bear Grylls Adventure a holistic technological ecosystem that drives operator revenue while bringing the guest experience to a new level."

"The technology Accesso provides is truly the future of our industry," said James Thomas, General Manager at The Bear Grylls Adventure. "Through this partnership, we're providing our guests with personalized and unique access to their experiences, whether they're swimming with sharks or freefalling in our indoor skydiving wind tunnel. With just the swipe of a finger on the BearTag touch screen, our visitors have a world of adventure at their fingertips."

The Bear Grylls Adventure, which opened this fall, is home to some of the world's greatest challenges. Featuring Europe's tallest high ropes course – which towers at a staggering five stories high – the experience is designed to replicate some of the legendary survivalist's most thrilling exploits, as seen on shows such as "Born Survivor" and "Man vs. Wild." Visitors can scale rock walls inspired by the slopes of Mount Everest, take a deep dive with underwater wildlife and take on a variety of exciting experiences that put their mental and physical skills to the test.

About accesso Technology Group, plc

At accesso, we believe technology has the power to redefine the guest experience. Our patented and award-winning solutions drive increased revenue for attractions operators while improving the guest experience. Currently serving over 1,000 clients in 30 countries around the globe, accesso's solutions help our clients streamline operations, generate increased revenues, improve guest satisfaction and harness the power of data to educate business and marketing decisions.

accesso invests heavily in research and development because our industries demand it, our clients benefit from it and it makes a positive impact on the guest experience.

Our commitment to improving the guest experience and helping our clients increase revenue is the core of our business. Our technology solutions allow venues to increase the volume and range of on- and off-site spending and to drive increased transaction-based revenue through cutting-edge ticketing, point-of-sale, virtual queuing, distribution and experience management software.

Many of our team members come from backgrounds working within the attractions and cultural industry. In this way, we are experienced operators who run a technology company serving attractions operators, versus a technology company that happens to serve the market. Our staff understands the day-to-day operations of managing complex venues and the challenges this creates, and together we strive to provide our clients and their guests with technology that empowers them to do more and enjoy more. From our agile development team to our dedicated client service specialists, every team member knows that their passion, integrity, commitment, teamwork and innovation are what drive our success.

accesso is a public company, listed on AIM: a market operated by the London Stock Exchange. For more information, visit www.accesso.com. Follow accesso on Twitter, LinkedIn and Facebook.

About Merlin Entertainments, plc

Merlin Entertainments plc is a global leader in location based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 100 attractions, 15 hotels and 6 holiday villages in 24 countries and across 4 continents. The company aims to deliver memorable experiences to its more than 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its c.29,000 employees (peak season).

Visit www.merlinentertainments.biz or www.merlinbackstage.com to get an insight into Merlin and its attractions.

SOURCE accesso Technology Group plc

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