Access Ready Questions the Accessibility of the Media
PINELLAS PARK, Fla., April 28, 2022 /PRNewswire/ -- The Reporter Newsletter is a service of Access Ready Inc. which is an independent, non-profit, cross-disability education and advocacy organization promoting a policy of inclusion and accessibility of information and communications technology (ICT). For people with disabilities, accessible information and communications technology is a necessity, not a luxury or a convenience, which fosters independence, economic self-sufficiency, and active, meaningful participation in civic life.
Imagine that you are a blind person who wants to help the people in war-torn Ukraine. The television news anchor tells viewers to point their phones to a QR code on the screen to get information on how to donate. How will a blind person use the phone camera to find that information on the screen? How will a person who is deaf find out what was said in an online video chat about high gas prices when there are no captions in place to provide details of the conversation. Everyone relies on media outlets for so many facets of their daily lives, but the disabled are often left in the cold, on the outside looking in, so to speak. When the Americans with Disabilities Act (ADA) was enacted in 1990, the Internet as we know it today did not exist as the ubiquitous marketplace for information, goods and services. Neither did the Information and Communications Technology-(ICT) driven media environment.
BIG STORY
MASTERCARD CREATES AD FOR VISUALLY IMPAIRED TO MATCH ITS ACCESSIBLE CARDS
When advertisers promote their products, they seem remarkably adept at targeting the right audience—except when accessibility comes into play. It's often expected that the abled persons in the circles of people with disabilities would see those commercials and buy those products for their friends, but the intended users are far more capable than others credit them to be. Mastercard walks the talk with a thoughtful spot that encapsulates what its accessible-design, differentiated cards are all about…
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CURRENT LEGAL ACTIONS
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GOVERNMENT SPOTLIGHT
GSA LOOKS INTO FACIAL RECOGNITION BIAS AND IMPROVING ACCESSIBILITY IN
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HEALTHCARE ACCESSIBILITY
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TECHNOLOGY SPOTLIGHT
TOP TECH TIDBITS
The world's #1 online resource for current news and trends in adaptive technology.
Sponsored by Commonlook
Content Curation sponsored by Microassist
Circulation sponsored by eReleases
Assistive Technology curation sponsored by Top Tech Tidbits
Contact:
Douglas Towne
727-531-1000
[email protected]
SOURCE Access Ready Inc.
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