ACCA and ON24 Look to the Future, Again

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Sep 12, 2014, 04:04 ET

SAN FRANCISCO, Sept. 12, 2014 /PRNewswire/ -- ON24, the global leader in webinar-based marketing solutions that drive demand generation and customer engagement, today announced that its platform will once again be used by the Association of Chartered Certified Accountants (ACCA) for "Accounting for the Future 2014," its annual virtual conference. Scheduled for September 15 – September 18, 2014, this year's edition of "Accounting for the Future" has attracted an international audience of more than 10,000 registrants, making it one of the largest-ever online gatherings for accounting and finance professionals.

With more than 170,000 members and 436,000 students and a network of more than 91 offices in over 170 countries, ACCA has a deep global reach into the finance industry and places professional education and networking as a high priority. As a result, ACCA's annual online gathering was created to provide content and best practices from thought leaders, working professionals and industry experts to keep the organization's membership up-to-date and ultimately to advance the finance profession.

Over the course of four days, the 2014 edition of "Accounting for the Future" will explore the role finance professionals will play in building a strong and successful global economy, delivering live and on-demand content covering:

Risk management and corporate culture
Corporate reporting
Finance industry transformation
The future of the finance profession

"With 'Accounting for the Future' ACCA is illustrating the true potential of webcasting and virtual conferences," commented ON24 Co-Founder, President and CEO Sharat Sharan. "ON24 provides the powerful and easy-to-use platform that can support tens of thousands of users at once, while ACCA's focus on highly relevant industry content means that the organization can attract large audiences and engage and retain them."

Access ACCA 2014

In addition to leveraging ON24's global reach, reliability and cost savings for "Accounting for the Future," ACCA has been using ON24 for a majority of its global training and Continuing Professional Development (CPD) educational programs. In June of 2014, the organization hosted "Access ACCA," bringing together its worldwide learning partners to discuss how to best enhance ACCA's education programs and move towards an e-assessment model. Because the partners are located around the world, hosting events in each country would have been challenging and costly.

"So, our solution was to organise a virtual conference to bring all of these learning partners, representing 62 countries, together," explained ACCA Marketing Manager Amrit Saroya. With pre-recorded video presentations and live Q&A sessions delivered via the ON24 platform, attendees were actively engaged with the content and senior ACCA experts, with 2,501 hours of engagement and 3,939 session views. "Given our successes with both Access ACCA and our annual virtual conference, we will continue to expand our programme moving forward," Saroya added.

About ON24, Inc.

ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any device, ON24's award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.

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