ACBJ to Disclose Investment Attitudes, Strategies of Small & Mid-Size Business Owners

More Than One Third Qualify as 'Mass Affluent'; All Show Clear Spending and Brand Preference Within Banking and Financial Services Sectors

Exclusive Findings to be Revealed May 11th at Net.Finance 2010 Marketing Conference and on Portfolio.com

News provided by

American City Business Journals

May 10, 2010, 09:00 ET

NEW YORK, May 10 /PRNewswire/ --

WHAT:  Comprehensive findings of an exclusive study on the income, spending, investments and brand preferences of small to mid-sized business (SMB) owner in the U.S. Findings include:

  • Sentiments on the financial services category and overall economy
  • Shifts in investment strategies
  • Top 10 banking brands
  • Top 10 financial services brands
  • Other details on the $605 billion opportunity these high-value investors represent

WHO:  Godfrey Phillips, Vice President for Research at American City Business Journals, the largest publisher of business-to-business information in the United States.

WHEN:  May 11th at 4:15 pm CT

WHERE:  Net.Finance 2010 - Marketing for Banks, the premiere financial services marketing conference. The Mid-America Club, Chicago, IL.  Online at Portfolio.com, ACBJ's national business news site that provides services for small and mid-sized business executives.

HOW:  Speaker Presentation: "Today's Prime Investors: the SMB Market"

WHY:  These affluent SMB owners represent a crucial growth market for financial services.

Contact: Maggie Duquin or Sharon Oh | Brainerd Communicators, Inc. | (212) 986-6667 [email protected] or [email protected]

SOURCE American City Business Journals

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