Academy Sports + Outdoors Becomes a Multi-Channel Retailer with the Launch of its eCommerce Website

Add to Cart Sweepstakes features grand prize of meet and greet with Danica Patrick

News provided by

Jun 07, 2011, 09:00 ET

HOUSTON, June 7, 2011 /PRNewswire/ -- Academy Sports + Outdoors (d/b/a Academy) is excited to announce the launch of its online shopping – academy.com.

(Photo: http://photos.prnewswire.com/prnh/20110607/DA15021)

(Logo: http://photos.prnewswire.com/prnh/20091125/DA17612LOGO)

"Our customers have been asking for it, and we're thrilled to give them the opportunity to shop our great selection of quality products online," says Rodney Faldyn, Academy Sports + Outdoors President. "By making our product available online, we're able to reach so many new customers while giving our existing ones a chance to become even more familiar with Academy."

Starting today, Academy is launching a comprehensive multi-media marketing campaign featuring Danica Patrick and incorporating academy.com, social media networks, Academy stores and promotional events. To view the commercial featuring Danica Patrick, go to youtube.com/academydotcom.

"I love being a customer and a partner of Academy Sports + Outdoors," says Patrick. "I am excited that I can now get on my laptop, go to academy.com, and purchase great products from home or on the road."

From June 1 – July 6, customers will have the opportunity to win their very own meet and greet with Danica or a $3,000 shopping spree through an interactive avatar game. Customers can logon to academy.com/addtocart to get in on all of the fun and excitement.

The website features an inventory of 100,000 items available, and customers can purchase any of these products with just a couple of clicks.

About Academy Sports + Outdoors

Academy Sports + Outdoors is a premier sports, outdoor and lifestyle retailer with a broad assortment of quality hunting, fishing and camping equipment and gear along with sports and leisure products, footwear, apparel and much more. The Texas-based company operates 131 stores throughout Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Missouri, Oklahoma, South Carolina, Tennessee and Texas. The Academy Sports + Outdoors philosophy is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of quality products, delivering exceptional customer service and selling the right stuff at every day low prices. For more information about Academy Sports + Outdoors visit academy.com, facebook.com/academysportsandoutdoors, twitter.com/academydotcom and youtube.com/academydotcom.