Academy of Art University Partners with new TV series "California by Design: Innovations"

School of Industrial Design to showcase a new industrial design process with VR tools on a new TV series "California by Design: Innovations", which premieres on June 27 on CBS in the Bay Area and Los Angeles.

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Academy of Art University

Jun 23, 2020, 11:13 ET

SAN FRANCISCO, June 23, 2020 /PRNewswire/ -- Academy of Art University is excited to announce the partnership with a new TV series "California by Design: Innovations", which premieres on Saturday, June 27 at 3:00 pm (PDT) on KCBS-LA CBS 2 in Los Angeles and at 7:00 pm (PDT) on KPIX-SAN CBS 5 in San Francisco/ Bay Area. Throughout the 6 episodes in the series, the show features 33 game-changing innovations by people and companies with ties to California. The School of Industrial Design at Academy of Art University will be featured for its new design process with virtual reality tools. Tom Matano, Executive Director for the School of Industrial Design, joins as a member of the judging panel who chooses the top innovations from each episode to go through to the final episode, which will declare the top innovation of the year.

Also, Industrial Design student E'lan Hawkins will be a guest student presenter for a home lighting innovation by Butlr and a new innovative guitar stand designed by RKS. Mike Chapman, Executive Producer of the show commented: "It was a real pleasure working with a young creative and passionate designer of the future."

In episode 3, which will be broadcasted on July 11, one of the student projects "AURA," led by Industrial Design student Santiago Bastidas, will be featured as an example of how students adopt virtual reality to design products. The school is incorporating virtual reality in its design process as the industry expands its use. This demonstrates how the curriculum and facilities in the school reflect the trends and requirements in the real-world. Antonio Borja, Director for School of Industrial Design explains, "Incorporating virtual reality technology in the design process enables designers to execute evaluations in a shorter timeframe and find potential flaws or issues with their designs earlier in the process. This helps streamline entire projects and allows more time for making any necessary adjustments before completion, resulting in higher quality designs overall." Industrial design students use Gravity Sketch for Virtual Reality Sketching and Autodesk VRED Pro for Virtual Visualization.

To learn more, please read the full press release: https://www.academyart.edu/press/academy-of-art-university-partners-with-new-tv-series-california-by-design-innovations/

About Academy of Art University
Established in 1929, Academy of Art University is one of the largest private accredited art and design schools in the nation. Located in San Francisco, the epicenter of culture and technology, Academy of Art University offers more than 135 accredited degree programs spanning 40 areas of study, including entertainment arts, advertising, fashion, architecture, game development, music, communication, photography and more. For more information, please visit https://www.academyart.edu.

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SOURCE Academy of Art University