ABSOLUT Launches NEW Drinkspiration App for iPhone

STOCKHOLM, Nov. 13, 2012 /PRNewswire/ -- Today, ABSOLUT VODKA launches the NEW Drinkspiration – a free application for the iPhone.  Following the category-defining success of the first release of Absolut's Drinkspiration in the summer of 2009 comes a bevy of app updates, specially designed with the new iPhone5 in mind.

The NEW Drinkspiration learns a user's taste over time, and provides personalized drink recommendations, just like a great bartender. Drinkspiration guides users through all areas of their flavor palette, serving up instant drink recommendations, based on the user's own personal taste.

Now with several hundred new cocktail recipes added, both contemporary and classic, Drinkspiration always delivers fresh cocktail ideas with how-to instructions and video clips, enabling users to keep up with the latest trends. Spirits fans will never find themselves short of taste inspiration as the ever-growing list of Drinkspiration recipes includes vodka, rum, gin, brandy, whiskey, tequila and even non-alcoholic options. 

With the addition of the feature to make the text larger, specially designed for showing bartenders recipes, the NEW Drinkspiration is great to use both at home and at the bar.

The addition of the Collection feature makes NEW Drinkspiration easy for users to keep track of their favorite drinks, save lists for events and holidays and browse pre-installed collections from ABSOLUT.

The social "I'll Have One" button, familiar to users of the app's original version, has been redesigned to support friends and locations, making it easy to share your app experience with the world. Check into bars to share great experiences, post to social media outlets and see what drinks are trending around the world in real time.

"The new Drinkspiration truly is a world-class bartender in your pocket—ready to challenge your taste buds with several hundred new cocktail recipes, both contemporary and classic, just like a great bartender.  The new Drinkspiration demonstrates the ABSOLUT VODKA approach to continuous innovation—product, marketing and experience," says Mathias Westphal, the Global Brand Director at ABSOLUT.

The NEW Drinkspiration app is available for the iPhone in the iTunes App Store now.

The NEW Drinkspiration is strictly intended for persons above legal drinking age. By downloading the application, users confirm that they are 21 years of age or older. Users are required to declare that they are of legal drinking age to access the application and may only share NEW Drinkspiration content with others, who are above legal drinking age.

NEW Drinkspiration Online:

• Direct link to NEW Drinkspiration app download via iTunes store: http://itunes.apple.com/us/app/drinkspiration-by-absolut/id320379903?mt=8  
• NEW Drinkspiration promotional video: http://www.youtube.com/watch?v=fr-3PpXnw2o  
• More drink inspiration at www.absolutdrinks.com.

Media Notes:

• Tap "Learn" and follow the steps to learn about mixology, and complete the tasks in order to unlock new lessons
• Several hundred new cocktail recipes, both contemporary and classic, for vodka, rum, gin, brandy, whiskey, tequila and non-alcoholic options
• With the addition of the feature to make the text larger, specially designed for showing bartenders recipes, the NEW Drinkspiration is great to use at home and at the bar.
• The Collection feature enables users to keep track of favorite drinks, save lists for events and holidays and browse pre-installed collections from ABSOLUT

Twitter Promotion:

• Suggested hashtag #Drinkspiration

ABSOLUT Online:

Facebook: www.facebook.com/absolut 
Twitter: @ABSOLUTvodka

Creative Credits: 

Drinkspiration was designed and developed by Great Works Sweden @ www.greatworks.com

For Further Press Inquiries, Please Contact:

Marco Guzman 
Global Communications
Digital Manager
__________________________________

The Absolut Company
SE-117 97 Stockholm Sweden

+46 8 744 72 95 direct
+46 732 74 65 69 mobile
[email protected]

SOURCE The Absolut Company

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