ABSOLUT® Asks Vodka Lovers to Take a Walk on the 'Wild' Side With ABSOLUT® WILD TEA

Blend of Tea and Elderflower Paves the Way for 'Cocktails Perfected'

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Jan 26, 2011, 08:05 ET

NEW YORK, Jan. 26, 2011 /PRNewswire/ -- Noting the burgeoning tea trend within the cocktail community, ABSOLUT® WILD TEA makes its debut as the latest flavor in the iconic vodka brand's extensive portfolio. Featuring the dark tones and mysterious richness of Oolong Tea and the delicate character of Nordic white elderflower, ABSOLUT WILD TEA continues the brand's domination in innovation and perfected cocktails.

ABSOLUT WILD TEA inspires the senses given its rich, fresh aroma with hints of tea, elderflower, red apples, and citrus. The taste is full, fresh, and fruity with tones of black tea- combined with a natural sweetness and smoothness. The versatility of ABSOLUT WILD TEA allows the vodka to mix well with a range of sweet and sour ingredients. Try it with iced fresh lime juice and pure sugar for an especially fruity and floral gimlet. Balance the exclusive darkness of the tea with sweets and sours, such as lemon-lime soda or ginger ale. Then take it in a different direction, combining it with tea and honey, mint, or dry white wine.

Like all members of the ABSOLUT family, ABSOLUT WILD TEA is made with all natural ingredients, and no sugar added. It is now available nationwide in 1L ($24.99 SRP) and 750ml ($19.99 SRP)

Launch parties will be held in Chicago (January 24), Miami (January 31), New York (February 8) and Los Angeles (February 15) for consumers, VIPs and media alike to experience an exceptional evening with ABSOLUT and discover the newest flavor. To learn more about ABSOLUT WILD TEA, check out Facebook.com/ABSOLUT or follow @ABSOLUTVODKA_US on Twitter.

ABSOLUT WILD GIMLET
2 parts ABSOLUT WILD TEA
3/4 part Fresh Lime Juice
1/2 part Simple Syrup
Build over ice in a rocks glass and stir. Garnish with a lime wheel.

ABSOLUT WILD COSMO
2 parts ABSOLUT WILD TEA
1-1/2 parts Cranberry Juice
1/2 part Orange Liqueur
Shake over ice and strain into a martini glass.

ABSOLUT WILD TEA MOJITO
1-1/2 parts ABSOLUT WILD TEA
3/4 parts Fresh Lime Juice
1/2 part Simple Syrup
4 Mint Leaves
Soda Water
Muddle mint leaves with simple syrup and lime juice in a shaker. Add ABSOLUT WILD TEA. Shake and pour into a highball glass. Top with soda.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group, and Pernod Ricard USA is now the second-leading company in the U.S. by sales value.

In addition to ABSOLUT®, Pernod Ricard USA's leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram's Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu®, Kahlua® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

The company is based in Purchase, New York, and has roughly 1,000 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

SOURCE Pernod Ricard USA