ABA Endorses Affinion Group's Flex Checking Solution

WASHINGTON, April 20, 2011 /PRNewswire/ -- The American Bankers Association, through its subsidiary Corporation for American Banking, has announced its endorsement of Flex Checking, a new retail checking strategy from Affinion Group.

To implement a Flex Checking program, Affinion will work with financial institutions to understand current retail account performance and identify opportunities to maximize overall account profitability and growth. Affinion then works to customize a solution for each institution providing a solid strategy for financial institutions to offer better value to customers in their checking account and creating an alternative, sustainable revenue stream for the institution.

Flex Checking is a new feature of ABA's existing endorsement of Affinion Group's Relationship Banking Strategies – value-added retail programs designed around the bank's goals such as account retention, fee income or acquiring specific market segments.  The ABA also endorses Affinion's Insurance Customer Appreciation Program, and ID Theft monitoring and prevention solutions.  

"The confirmation of the ABA endorsement signifies our confidence in the flexibility provided to financial institutions by Affinion's new retail product," said John C. Wolff, president of the Corporation for American Banking. "Flex Checking can help financial institutions drive down their costs, while also rewarding their customers."

"We're pleased the ABA has confirmed its endorsement of Flex Checking, our latest generation in checking strategies," said Todd Werner, GVP of Affinion Group.  "While we have already demonstrated value to ABA members, we believe consumers who have this type of account will become even more loyal and engaged to their financial institution."

About American Bankers Association
The American Bankers Association represents banks of all sizes and charters and is the voice for the nation's $13 trillion banking industry and its 2 million employees.  The majority of ABA's members are banks with less than $165 million in assets. Learn more at www.aba.com.

About Corporation for American Banking
The Corporation for American Banking (CAB) is a subsidiary of the American Bankers Association that endorses bank solutions on behalf of the Association, helping banks save money, make money, and operate more efficiently. Solutions range from mission-critical insurance, compliance and risk management programs to services that help banks stay competitive and efficient through technology and business growth platforms.  More than 6,000 banks use at least one ABA-endorsed CAB program.  These programs are also supported by State Bankers Associations through co-endorsement relationships.

About Affinion Group
As a global leader with more than 35 years of experience, Affinion Group enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. As the leader, Affinion pioneered the integration of financial and non-financial benefits to deliver greater consumer value and help financial institutions differentiate their accounts and generate sustainable business models. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 3,900 employees throughout the United States and in 13 other countries, primarily in Europe, and markets in 16 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more information, visit www.affinion.com.

SOURCE Affinion Group

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