A24 Media Signs New Deal to Represent ITN Source Archive Footage in Africa

NAIROBI, April 26, 2011 /PRNewswire/ -- A24 Media, Africa's first online delivery site for material from journalists, African broadcasters and NGO's from around the Continent, announces a new deal with ITN Source, the footage sales arm of UK news and content provider ITN.

ITN Source syndicates on-the-day and archive content to a global customer base and today's agreement will see A24 Media represent its extensive collection in Africa excluding RSA and Egypt.

ITN Source is the gateway to one of the world's largest and most diverse footage archives, dating back to 1896 and spanning multiple genres including news, drama, celebrity, comedy, music, film and natural history.

As well as ITN's award-winning coverage, ITN Source also represents the footage libraries of Reuters, ITV, Fox Movietone and other specialist collections. In conjunction with these partners around the world, ITN Source is a one-stop-shop for quality content, relevant to every region and all countries.

The deal between A24 Media and ITN Source will allow producers, TV broadcasters, filmmakers, online publishers, advertisers, corporations and educational video producers in Africa to have access to ITN Source's professionally edited and relevant reels of archive footage. With a collection growing by over 500 hours per month, there is always new content to be found at ITN Source that covers every angle.

Catherine Laferriere-Vitali, Sales Manager for ITN Source Europe said: "We are thrilled to be teaming up with a multi media company that has such an intimate knowledge of the African Market. We believe that Africa will very quickly develop into a major market for ITN Source footage."

Asif Sheikh, Co Founder and CEO for Africa 24 Media said: "Africa 24 Media has established itself as the premier African content aggregator and distributor to the global market place. Our partnership with ITN Source will give our customers unique acess to international and archive content that ITNS hosts. We are honoured that ITN has selected A24 media".

About A24 Media

A24 Media is Africa's first online delivery site for material from journalists, African broadcasters and NGO's from around the Continent. A24 Media's business model ensures that all contributors receive wide and previously unknown exposure to their content, thereby generating sustainable and generous revenues from the sale of their stories on a 60:40 basis in favour of the contributor. Most importantly, the contributor will continue to OWN the copyright of the original footage.

Content generators from around Africa send their material to our main office in Nairobi where it is verified and re-edited as necessary to create a slick, marketable and branded story.

A unique and easily navigable system has been developed to allow broadcasters to view and purchase high-quality video and stills for broadcast on their TV Channels and use in their publications. A24 Media's content offering includes.. African Dramas, Films, Archive, Documentaries to mention a few.

... An African Voice telling the African Story....

For further information on how to get involved with A24 Media please contact Farah Chaudhry, [email protected] +254 733 790 458

About ITN Source

For 55 years, ITN has been at the forefront of British journalism, delivering quality, authoritative and agenda-setting news coverage as the UK's number one source of independent broadcast news.

ITN Source syndicates on-the-day and archive footage to producers and broadcasters globally. As well as award-winning ITN content, ITN Source sells footage on behalf of a number of partners including Reuters, ITV, UTV, ANI, Channel 9 News (Australia), Fox News and Fox Movietone. The collection spans three centuries dating from 1896.

ITNSource.com offers customers the convenience of searching for, viewing, downloading and purchasing broadcast quality content at the touch of a button.

With headquarters in London, ITN Source has sales representatives in New York, LA, Paris, Sydney and Tokyo. For further information, visit http://www.itnsource.com

Press contact Dan Faulks, Phone +44(0)207-430-4825, Email: [email protected]

http://www.a24media.com

SOURCE A24 Media