DUBLIN, March 30, 2017 /PRNewswire/ -- The good times that begin on St. Patrick's Day don't have to end by March 18 – after all, spring is here, summer's on its way, and there's much more to celebrate. With that spirit in mind, the Guinness brand is introducing Irish Wheat, the brewer's newest beer.
"When the weather's warmer, people love crisp, refreshing-tasting wheat beers," said Padraig Fox, the General Manager for the Open Gate Brewery in Dublin, where Guinness Irish Wheat was brewed. "So now is the perfect time to unveil Irish Wheat, our uniquely Guinness spin on a really popular style of beer. From the 'Sunny South' of Ireland, where we source our wheat, to the USA – sláinte."
The Open Gate Brewery is home to a group of Guinness brewers from all over the world whose job is to explore new recipes, reinterpret old ones, and ultimately, bring exciting beers to life. It's a process that takes time and patience, which is also the right approach to enjoying these brews. Irish Wheat is the latest in a line of creations that includes Rye Pale Ale, Antwerpen Stout, Nitro IPA, and Guinness Blonde American Lager – each with its own unique story.
"I wanted to help create the best wheat beer outside of Germany," said brewer Jasmin Winterer, whose native home of Germany led her to come up with the concept for Irish Wheat. "The style is familiar, but if you look closer, you'll see how we made it distinctly Guinness – this beer uses 100% wheat sourced in Ireland and the very same yeast that goes into our world famous stout."
Irish Wheat is right in line with a brewery that's been putting its own spin on things since day one. In the late 1700s, Arthur Guinness, like most brewers at the time, based his operation on a steady production of ales. That all changed in 1799 when he chose to switch things up from those ales and focus more on darker, stouter beers, including the stout the world knows now. A couple of centuries later, this taste for innovation would also lead to the world's first nitrogenated beer.
Guinness Irish Wheat will be available nationwide in the U.S. for a limited time in six packs of 11.2 oz. bottles for a suggested retail price of $9.99.
Tasting Notes
- Irish Wheat is a clean, crisp refreshing tasting beer with notes of zesty citrus, subtle clove and banana
- Appearance: light, golden with a typical wheat haze
- Aroma: cloves with a hint of banana and citrus
- Taste: clean, low bitterness with a subtle clove/banana flavor and a hint of zesty citrus
- ABV: 5.3%
- IBU: 21
- Hops: Mount Hood & Amarillo
- Malts: Irish Wheat & Stout Malt
To keep up with all things Guinness beer in America, be sure to follow @GuinnessUS on Facebook, Twitter, and Instagram. And whether enjoying a bottle of Irish Wheat out in the sun, or sipping on any beer from the Guinness family, please remember to respect the beer and drink sensibly.
About Diageo Beer Company
Diageo Beer Company (formerly Diageo-Guinness USA) is the U.S. beer and flavored malt beverage business of Diageo. Brands within Diageo Beer Company include the iconic Guinness, Harp, Smithwick's and Smirnoff ICE. Diageo is a global company, with its products sold in more than 150 countries worldwide. For more information about Diageo Beer Company, visit at www.diageo.com.
Media Contacts: |
|
Dave Finn, Taylor |
Jim Sias, Diageo |
(212) 714-5792 |
(646) 223-2305 |
SOURCE Guinness
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article